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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Salesforce Marketing and Loyalty Product Owner - **Company:** Bose - **Location:** Atlanta, GA, United States - **Experience:** Experienced - **Salary:** $98,700.0 - $135,675.0 - **Contract:** Permanent contract - **Skills:** Agile Methodology, Google Analytics, Salesforce.Com, Data Analytics, Marketing Cloud, User Administration - **Published:** July 23, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=18af1a73036c5647 ## About the Role * Experience working on Salesforce platform, specifically Marketing Cloud and Commerce Cloud * Experience with Google Analytics * 2+ years of experience in the Enterprise B2C space as a product owner * Analytical and problem-solving skills * Strong communications and leadership skills ## Description We are looking for a dynamic leader to own the CRM email Marketing experience and Loyalty experience for our Direct-to-Consumer business. As the Product Owner you are responsible for maximizing the value of the product capabilities, ensuring product health, and prioritizing the work of the Development Team. You represent the stakeholders in the business domain and are the voice of the customer., We are looking for a dynamic leader to own and advance the CRM email Marketing and Loyalty strategy and experience for our Direct-to-Consumer business. As the Marketing Product Owner you are responsible for maximizing the value of the product capabilities and prioritizing the work of the Development Team. You represent the Marketing, CRM, and Loyalty stakeholders and deliver scalable, compliant, and measurable customer experiences.Our product owner team prides ourselves in putting the customer at the center of everything we do and look to provide seamless journeys to meet their needs. Your Impact: The Marketing team is responsible for advancing the CRM email strategy and the Bose Loyalty program by creating global email journeys and My Bose member entitlements that offer customers unique experiences and build customer lifetime value. To bring these experiences to life, the team has responsibilities across Salesforce marketing cloud, content integration, Salesforce Commerce Cloud, and analytics running all the way from the webpage presentation through personalization and analytical reporting. As the Marketing Product Owner, you will work closely with business leaders in marketing, Data and Analytics, Commerce, Customer Service, and content creation to understand our business strategy and translate those needs into EPICS and Stories for your development team to deliver within our Salesforce platform. As a strategic leader, you must partner with our strategy team to define and articulate business value and impact to influence the prioritization of the backlog and align teams and resources as needed. You must be passionate about defining and building amazing experiences for our Direct customers and bring innovative ideas and solutions to the business. You are: * You are a strong leader and key member of the Agile team * You have an in-depth understanding of your product * You can quickly assess any situation and communicate efficiently with the engineering team * You show a customer-centric mindset and act accordingly * You are delivery oriented and know where your priorities are * You are a good negotiator and can make trade-offs between various interests * You have a keen eye for details * You have a growth mindset What you do: * Keep current with industry trends and emerging solutions related to Direct-to-Consumer journeys and experiences * Work with teams to develop our product features and improvements with a focus on value to our customers * Define scope and business value of features * Create user stories for development teams and prioritize and own the product backlog * Work with the product owner team to develop a product roadmap * Make product implementation plans, highlight key milestones and releases. * Track product and feature performance * Communicate proactively with stakeholders about the feature delivery and are the single point of contact for product related concerns or questions * Provide business validation on solutions as they are developed * Partner with the business to ensure end-user acceptance testingMonitor an initiative post-launch to ensure quality and benefit realization * Ideally, you have experience and expertise with: * Marketing and loyalty program concepts in the eCommerce arena * Understand design thinking techniques to refine product features * Developing product roadmaps * Effective collaboration with external and internal partners. * Establishing the sequence of backlog items based on program priorities, events, and dependencies with other teams * Operating as part of an extended Product Management Team * Understanding how the Enterprise Backlog Model operates with Epics, Capabilities, Features, and Stories and are experienced with SAFe * Implementing strategies to minimize operations work through quality delivery, self-service automation, and self-healing solutions, Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process. ## Related Videos - [Developer Marketing](https://www.wearedevelopers.com/videos/1049-developer-marketing) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [Unwind: Breaking the Psychology of Cloud Vendor Lock-in](https://www.wearedevelopers.com/videos/1621-unwind-breaking-the-psychology-of-cloud-vendor-lock-in) - [Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work](https://www.wearedevelopers.com/videos/100244-marketing-x-product-how-we-stopped-gaslighting-each-other-and-built-ai-products-that-actually-work) - [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games) - [Flex your Energy: Building a Cloud-Native Platform for Renewable Energy Communities](https://www.wearedevelopers.com/videos/1990-flex-your-energy-building-a-cloud-native-platform-for-renewable-energy-communities) ## Related Articles - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [MLOps – What’s the deal behind it?](https://www.wearedevelopers.com/magazine/125-mlops-what-s-the-deal-behind-it) - [MLops – Deploying, Maintaining And Evolving Machine Learning Models in Production](https://www.wearedevelopers.com/magazine/115-mlops-deploying-maintaining-and-evolving-machine-learning-models-in-production) - [Making Data Warehouses Fast: A Developer’s Story](https://www.wearedevelopers.com/magazine/107-making-data-warehouses-fast-a-developer-s-story) - [How to Turn Community Events Into a Powerful AI GTM Engine: The Daytona Playbook](https://www.wearedevelopers.com/magazine/732-how-to-turn-community-events-into-a-powerful-ai-gtm-engine-the-daytona-playbook) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023)