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# Digital Analyst - Google Tag Manager Specialist

- **Company:** Winning Consulting
- **Location:** Madrid, Spain
- **Contract:** Permanent contract
- **Skills:** JavaScript (Programming Language), Data Validation, Data Integrity, Data Structures, Google Analytics, Web Analytics, Google Tag Manager
- **Published:** July 24, 2026
- **Apply:** https://www.adzuna.es/contact-us.html

## About the Role

+ 2+ years of experience in digital analytics, preferably in an agency or digital-first environment.
 + Advanced, hands-on experience with Google Tag Manager and Google Analytics 4.
 + Basic to intermediate JavaScript skills for custom tags, triggers and troubleshooting.
 + Strong analytical and problem-solving skills, with attention to detail in data validation.
 + Ability to translate tracking and data needs into clear technical requirements.
 + Fluent English (B2-C1), both written and spoken, to work in an international context.

## Description

+ Implement and manage tracking solutions using Google Tag Manager (GTM).
 + Configure and maintain Google Analytics 4 (GA4) properties, including events, conversions and custom dimensions.
 + Collaborate with developers and key stakeholders to ensure correct tagging, data quality and data integrity.
 + Troubleshoot tracking and measurement issues, providing technical support for analytics implementations.
 + Design and maintain data layers and advanced tracking setups across websites and digital products.
 + Support the definition and implementation of measurement plans aligned with business and marketing goals.
 + Produce clear documentation on tracking setups, tags, events and data structures.
 + Stay up to date on best practices and new features in digital analytics, proposing improvements when relevant.


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