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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Brand Technical Lead - **Company:** Harman Becker Automotive Systems GmbH - **Location:** Garching bei München, Germany - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Design of User Interfaces, Scrum Methodology - **Published:** July 24, 2026 - **Apply:** https://www.adzuna.de/details/5812219279 ## About the Role * Bachelor's degree in Acoustical or Electrical Engineering * 15+ years of combined brand, audio, product, and business-related experience. * 5+ years in leadership, customer relationship management, and supplier relationships, preferably in automotive and/or luxury audio. * Must have significant architectural knowledge of automotive infotainment and audio systems. * Must be able to articulate vision and influence decision making outcomes with internal stakeholders, external suppliers, and the customer. * Must have a "whatever-it-takes" attitude using diplomatic leadership skills within a collaborative teamwork environment to accomplish the necessary results. * In addition, having shown high involvement in research, technology development, and cutting-edge innovation. * Experience working in the audio industry, technology industry, or automotive industry. * Knowledge of features, strengths, and weaknesses of various software and hardware in the audio and computing realm * Ability to communicate advanced and complex concepts and ideas persuasively and concisely to all levels of the business. * Knowledge of acoustic theory, sound reproduction, and sound system tuning is a must What is Nice to Have * Master's or PHD degree in Acoustical Engineering or Electrical Engineering * Strong recommendations from automotive industry colleagues * Automotive Business & Engineering Landscape Knowledge * Luxury Audio Business & Engineering Landscape Knowledge * Specific experience required in three or more of the following fields: signal flow design, UI/UX design, electronics engineering, transducer engineering, acoustic engineering, digital signal processing, psychoacoustics, and recording arts. * Passion for acoustics and sound reproduction * Flexible in a challenging work environment * Strong problem-solving skills * Knowledge of recording arts/Musician * Excellent presentation/communication skills What Makes You Eligible * Be willing to travel up to 25%, domestic and international travel * Be willing to work in the Garching office ## Description The Brand Experience team creates innovative meaningful consumer experiences to make a positive impact on people's lives with products, services, and technologies. This role will work closely with the Brand Owner, customer teams, and OEM customers to translate the brand experience vision into a technical vision, feature pipeline, and feasible technical path for both vehicle demonstrations, and ~80% asset reuse for production programs within the automotive environment. The role owns architectural vision, NFRs, and enablers; defines optimized architectures and early documentation; ensures technical feasibility and reuse; partners with the brand team to define and maintain the architectural runway. It will serve as the primary technical interface and responsible party for technical concept development and approval, including hardware, software, systems, and features. The role will work closely with the Brand Product Manager to evaluate feature ideas, synthesize detailed architectural and engineering requirements, and deliver these to the Brand Delivery Lead, to deliver brand experience demo vehicles and reusable feature assets. Your Team This role reports to the Brand Owner and has no direct reports. What You Will Do Strategy & Leadership * Translate the brand experience vision into a technical vision, feature ideas, and feasible technical path aligned with customer needs * Define optimized architecture, feature concepts, and experience documentation (ERD early phases) for the Brand Experience Package; Define enabler features/stories * Coordinate brand's technology strategy and roadmap with Lifestyle Division (NPI / NTI) * Lead the determination of Technical Feasibility, risk eval & go/no-go analysis * Investigate/evaluate new UI/UX/audio related technologies and best practices, tools, and methods for potential inclusion * Synthesize detailed engineering requirements from the Brand Experience vision and user level requirements, for consumption by the Brand Delivery Manager and teams * Engage with key OEM customer technical teams to align long-term architecture and implementation strategies. * Act as technical subject matter expert and mentor, and train other Brand Technical Leads. * Engages the broader innovation and project delivery teams to evaluate idea feasibility. * Show fresh, insightful thinking by developing creative approaches to products & solutions, services, business models & strategies. * Participate in ART-level events (PI Planning, System Demos, Inspect & Adapt). * Ensure alignment with SAFe Lean-Agile principles. * Collaborate with Release Train Engineer (RTE), Product Management, and Scrum Masters. * Identifies enablers needed to realize features and experiences. * Define and maintain architectural vision. Customer & Stakeholder Engagement * Engage with key OEM customer technical teams to align long-term architectural roadmap * Collaborate with external partners & vendors to come up with creative solutions and drive best practices in technical development, to further augment and optimize the feature pipeline. Delivery & Execution * Identifies technical and non-functional requirements for inclusion in user stories. * Enables the development team to build, Test, and deliver brand features with Project Teams, with market leading speed and quality * Supports the development of demo cars integrating brand experience package and features * Identify and develop innovative intellectual property based on new brand experiences, system designs, architectures, and concepts. * Plan and extend the architectural runway during PI Planning. Authorities * Approves proposals during concept freeze and approval. * Review and approve cross-brand asset architecture and design strategy * Approve and continually refine standardized, cross-brand "definition of done" in agreement with project team Accountabilities * Concept freeze and approval (technical sections). * Architectural definition, strategy, and runway * Enabler definition at the system level Success Measures (KPIs) * Enabler throughput * NFR compliance * Reuse leverage (%?) * Integration stability * PI predictability and release scope adherence ## Related Videos - [Agile work at CARIAD – Creating a customer web application for controlling the vehicle ](https://www.wearedevelopers.com/videos/200-agile-work-at-cariad-creating-a-customer-web-application-for-controlling-the-vehicle) - [UX is a fullstack job!](https://www.wearedevelopers.com/videos/1020-ux-is-a-fullstack-job) - [Coffee with Developers - Cassidy Williams - ](https://www.wearedevelopers.com/videos/912-coffee-with-developers-cassidy-williams) - [Car's are Technology on Wheels - Impact of Software and IT Competence in Automotive](https://www.wearedevelopers.com/videos/780-car-s-are-technology-on-wheels-impact-of-software-and-it-competence-in-automotive) - [Designing AI-first products: When the interface is no longer the product](https://www.wearedevelopers.com/videos/2062-designing-ai-first-products-when-the-interface-is-no-longer-the-product) - [Systems Thinking for Performance: How to Diagnose and Fix Slow Systems without Guessing](https://www.wearedevelopers.com/videos/2103-systems-thinking-for-performance-how-to-diagnose-and-fix-slow-systems-without-guessing) ## Related Articles - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [How software is steering vehicle technology](https://www.wearedevelopers.com/magazine/515-how-software-is-steering-vehicle-technology) - [Best Companies to Work For in Germany: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/33-best-companies-to-work-for-in-germany-top-25-companies-in-2023) - [Frontend Developer Salary in Germany [2023]](https://www.wearedevelopers.com/magazine/195-frontend-developer-salary-in-germany-2023) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Software Developer Salary in Germany [2023]](https://www.wearedevelopers.com/magazine/194-software-developer-salary-in-germany-2023)