> Markdown version of [/jobs/ext/1422281-social-media-specialist](https://www.wearedevelopers.com/jobs/ext/1422281-social-media-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Social Media Specialist - **Company:** Life Inc - **Location:** Palmetto, FL, United States - **Experience:** Experienced - **Contract:** Permanent contract - **Skills:** Adobe Creative Cloud, Artificial Intelligence, Data Analysis, Google Analytics - **Published:** July 24, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=dfb1e848556fe365 ## About the Role * 2-4+ years of experience managing social media for brands or organizations. * Strong understanding of platform-specific best practices across Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, and emerging platforms. * Experience developing content calendars and managing publishing workflows. * Strong copywriting and storytelling skills. * Experience growing online communities and increasing audience engagement. * Excellent organizational, communication, and project management skills. * Ability to manage multiple campaigns and priorities in a fast-paced environment. Preferred experience with the following platforms: * Sprout Social * Meta Business Suite * YouTube Studio * LinkedIn Analytics * Canva * Adobe Creative Suite * Google Analytics * AI-assisted content planning and scheduling tools Experience in live events, education, faith-based organizations, consumer brands, or mission-driven organizations is highly preferred. ## Description * Develop and execute differentiated organic social media strategies for both Life Surge and SurgeU. * Build platform-specific content strategies tailored to the unique audience demographics, customer journeys, and business objectives of each brand. * Ensure each brand maintains a distinct voice, positioning, and content strategy rather than duplicating messaging across channels. * Identify audience insights, platform trends, and emerging opportunities to continuously improve social performance. * Develop recurring content series that strengthen brand recognition and community engagement. * Lead the launch and long-term growth of SurgeU's organic social media presence. * Continue evolving Life Surge's social presence to support brand awareness, community engagement, and live event attendance. * Showcase attendee transformation stories, speaker insights, behind-the-scenes content, event experiences, and mission-driven storytelling. * Balance promotional content with inspirational, educational, and community-focused content that strengthens long-term audience engagement. * Develop audience-specific content strategies based on customer personas, interests, demographics, and lifecycle stages. * Own and maintain the organic social media content calendar across all platforms. * Translate campaign plans into creative requirements by partnering with the Creative Team on copy, graphics, photography, and video assets. * Manage community engagement on various platforms. * Develop content that captures customer stories and fosters positive brand reputation. * Ensure content is optimized for each platform's best practices and audience expectations. * Optimize social media profiles to improve audience engagement and customer experience, continuously improving strategies based on platform performance and audience behavior. * Develop monthly reporting that measures: Audience growth, Engagement rates, Reach and impressions, Video performance, Community sentiment, Audience demographics, Top-performing content. * Execute social media campaigns supporting product launches, new funnels, live events, educational programs, executive thought leadership, and brand awareness initiatives. * Partner with Creative, Performance Marketing, CRM, and Brand Strategy to amplify integrated marketing campaigns across organic social channels. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Employee Advocacy: The Secret Weapon of Employer Branding](https://www.wearedevelopers.com/videos/1304-employee-advocacy-the-secret-weapon-of-employer-branding) - [Personal Branding for Top HR Professionals](https://www.wearedevelopers.com/videos/1471-personal-branding-for-top-hr-professionals) - [How I use public learning to kickstart my career - From marketing to full-stack in a 100 days](https://www.wearedevelopers.com/videos/579-how-i-use-public-learning-to-kickstart-my-career-from-marketing-to-full-stack-in-a-100-days) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [Deployed ML models need your feedback too](https://www.wearedevelopers.com/videos/161-deployed-ml-models-need-your-feedback-too) ## Related Articles - [The Best X (Twitter) Accounts for Developers](https://www.wearedevelopers.com/magazine/294-the-best-x-twitter-accounts-for-developers) - [13 AI Tools You Have to Try](https://www.wearedevelopers.com/magazine/219-13-ai-tools-you-have-to-try) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [How to start an AI project for a good cause and boost your career](https://www.wearedevelopers.com/magazine/15-how-to-start-an-ai-project-for-a-good-cause-and-boost-your-career) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine)