> Markdown version of [/jobs/ext/1432060-data-activation-executive](https://www.wearedevelopers.com/jobs/ext/1432060-data-activation-executive). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Data Activation Executive - **Company:** DFS Furniture Ltd - **Location:** Ayrshire, UK - **Contract:** Permanent contract - **Skills:** A/B Testing, Application Programming Interfaces (APIs), Data Analysis, BigQuery, Common ISDN Application Programming Interface (CAPI), Customer Data Management, Information Engineering, Google Analytics, SQL Databases, Google Bigquery, Data Pipelines - **Published:** July 25, 2026 - **Apply:** https://www.apply4u.co.uk/jobs/x/42081638/ ## About the Role logged and tagged correctly to feed into our Measurement Framework.3. Data Growth & EnrichmentSupporting the activation and reporting of high-impact customer data capture initiatives across web, in-store, CRM and social.Supporting the process to upload, validate and enrich customer data using the Cleanroom environment and partner datasets.Working with the Marketing and Data Engineering team, support the optimisation of data pipelines for activation readiness.Were looking for someone who has Experience in digital marketing audience activation across at least one major channel (Paid Search, Paid Social, CRM, Display, etc).Understanding of audience targeting, customer segmentation or customer lifecycle marketing.Strong analytical mindset with ability to interpret audience and performance data.Experience working with marketing platforms (e.g.ads manager), Customer Data Platforms (e.g. Bloomreach) and insight tools (e.g. Google Analytics).Comfortable manipulating and quality-checking datasets for activation, interpreting data to spot trends and identify opportunitiesFamiliar with test-and-learn frameworks (A/B tests, geo-tests, messaging tests).Excellent stakeholder communication skills.Experience using BigQuery or SQL for basic queries.Exposure to data clean rooms (e.g., Google BigQuery Cleanroom).Experience activating 1PD audiences and API/CAPI integrations.Experience in retail, e-commerce or multi-brand environments.Understanding of attribution, incrementally, MMM or Profit-based optimisation.Don't let it discourage you if you don't have all of this experience, it's a guideline that will help you hit the ground running. If the role sounds like it would be a great fit for you and you'reconfident that it suits you, we'd love you to apply.Room to growEveryone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together.From day one, you will have access to our online Learning ## Description channel managers to drive forward business, channel and campaign goals.Additionally, there will be a need to work collectively with our partner agency teams to ensure alignment on audiences, testing frameworks and execution excellence across our audience strategy.What youll be responsible for Using Customer Data Platform/BigQuery-powered segments to build, refine and deploy customer audiences across activation channels including Paid Search, Paid Social, CRM, Display, CTV and Partnership channels.Maintaining consistent audience naming conventions, governance and best practice across platforms whilst ensuring all audiences are privacy-compliant,robust and match to platform requirementsWorking with channel teams to help develop audience targeting strategies based on marketing insights, campaign goals and attributed performance data.Supporting the creation of activation-level dashboards (e.g., audience delivery, match rate, incremental uplift, profit model reporting)Ensuring all activation is ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) - [Data Governance in the Era of AI](https://www.wearedevelopers.com/videos/1622-data-governance-in-the-era-of-ai) - [Making Data Warehouses fast. A developer's story.](https://www.wearedevelopers.com/videos/302-making-data-warehouses-fast-a-developer-s-story) - [Empowering Retail Through Applied Machine Learning](https://www.wearedevelopers.com/videos/976-empowering-retail-through-applied-machine-learning) ## Related Articles - [Making Data Warehouses Fast: A Developer’s Story](https://www.wearedevelopers.com/magazine/107-making-data-warehouses-fast-a-developer-s-story) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Dev Digest 132 - Binging WADFlix?](https://www.wearedevelopers.com/magazine/473-dev-digest-132-binging-wadflix) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers)