> Markdown version of [/jobs/ext/1445059-head-of-digital-growth](https://www.wearedevelopers.com/jobs/ext/1445059-head-of-digital-growth). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Head of Digital Growth - **Company:** M&G - **Location:** Edinburgh, UK (Remote available) - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** A/B Testing, Artificial Intelligence, Data Analytics - **Published:** July 26, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=d28b4b2ff522859d ## About the Role * Extensive senior leadership experience in Digital growth, proposition or product roles within financial services or another regulated, customer- and intermediary-led market. * Proven track record of delivering measurable commercial growth (acquisition, conversion, retention, LTV) through digital channels at scale. * Deep experience leading omni-channel adviser and/or customer journeys in a B2B2C model. * Demonstrable success operating within a regulated environment with Consumer Duty (or equivalent) embedded across decision-making. * Strong commercial and analytical skills - fluent with business case shaping, KPI definition, digital analytics and experimentation frameworks. * Agile delivery expertise; experience running enduring cross-functional squads end-to-end (discovery to live). * Excellent stakeholder management and senior communication skills - credible at ExCo / SLT level and engaging across Distribution, Technology, Marketing and Operations. * Proven people leadership - building, coaching and scaling multi-disciplinary teams. Desirable: * In-depth knowledge of the UK life & pensions market (open and closed book), adviser ecosystems, platforms and third-party servicing models. * Exposure to large-scale digital transformation, target operating model design or modernization of platforms. * Familiarity with modern growth, martech and personalisation tooling, and with AI-enabled experience and advice models. Department and team: Adviser Experience, Customer Experience & Digital - Digital Growth ## Description * Lead the multi year Digital modernisation programmes that move today's experiences, platforms and services to that future state, from discovery through to benefit realisation. * Own the commercial case for modernisation - sizing, sequencing, investment trade offs, payback and benefit realisation across the programme portfolio and steward governance approval. * Define and embed a test-and-learn operating model (discovery alpha beta live), running enduring cross-functional squads that ship continuously and learn from data. * Co-shape the next era digital operating model for AX, CX & Digital - service architecture, sourcing model, ways of working, tooling and data - jointly with the Lead Product Owners, Experience Design and Technology leads. * Partner with the Product Owners so that new propositions adopt the modernised operating model, and the existing Digital estate is fit for purpose - preserving each LPO's ownership of their roadmaps, backlogs and outcomes. * Represent the pillar in senior IL&P governance, planning and ExCo facing forums; act as a credible voice for the future state operating model and the case for change. * Lead, coach and develop multi-disciplinary teams; build capability in experimentation, conversion optimisation and digital analytics., * Commercially astute Digital leader - connects experience decisions to flows, retention and lifetime value, with strong unit-economics and business-case discipline. * Influential collaborator and communicator - aligns disparate stakeholders across Propositions, Distribution, Marketing, Technology, Change and Operations behind a single, shared vision. * Data-driven and experimentation-led; fluent in funnels, cohorts, attribution, A/B testing and behavioural analytics; sets metrics and closes the loop. * Strategic and systems-thinker who can hold the long-arc view while making sharp, near-term prioritisation calls. * Regulatory fluency, especially Consumer Duty and GDPR; translates obligations into practical product and growth choices without compromising experience. * People leader - builds high-performing, empowered, cross-functional teams; coaches; sets standards and a culture of excellence and accountability. * Comfortable with ambiguity and pace; brings a first-principles, outcome-orientated mindset to complex, regulated environments. ## Related Videos - [Fireside Chat with Eric Demuth, CEO of Bitpanda](https://www.wearedevelopers.com/videos/981-fireside-chat-with-eric-demuth-ceo-of-bitpanda) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [Edit Your Future: Queerverse Radical AI](https://www.wearedevelopers.com/videos/909-edit-your-future-queerverse-radical-ai) - [Would You Buy Your Own HR? 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