> Markdown version of [/jobs/ext/144718-website-experience-growth-manager](https://www.wearedevelopers.com/jobs/ext/144718-website-experience-growth-manager). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Website Experience & Growth Manager - **Company:** Bright Pattern Inc. - **Location:** Pleasanton, CA, United States - **Experience:** Expert - **Salary:** $80,000.0 - $100,000.0 - **Contract:** Permanent contract - **Skills:** HTML, JavaScript (Programming Language), A/B Testing, Artificial Intelligence, Data Analysis, BASIC (Programming Language), Cascading Style Sheets (CSS), Software as a Service, Web Development, Google Analytics, Google Webmaster Tools, Search Technologies, Systems Integration, WordPress, Web Content, Tools for Reporting, Webflow, Optimizely, GPT - **Published:** May 13, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=d801746fd5e79643 ## About the Role Do you have experience in Web development?, Required * 5+ years managing or optimizing websites in a B2B or SaaS environment * Strong understanding of AEO and SEO (technical + content) * Experience with AEO / AI search optimization strategies * Experience with CMS platforms (WordPress, Webflow, etc.) * Working knowledge of HTML, CSS, and basic JavaScript (not necessarily a developer) * Experience with analytics tools (Google Analytics, Search Console, etc.) * Proven ability to improve conversion rates and drive lead generation Preferred * Familiarity with schema markup and structured data * Experience with A/B testing tools (Optimizely, VWO, etc.) * Background in growth marketing or demand generation * Experience working cross-functionally in mid-sized companies ## Description We are seeking a hands-on Website Experience and Growth Manager to own and optimize our company's web presence end-to-end. This role is responsible for ensuring our website delivers an exceptional user experience, drives qualified lead generation, engages prospective partners, and is fully optimized for modern search - including both traditional SEO and Answer Engine Optimization (AEO) across AI-powered search platforms. You will serve as the central owner of the website, bridging executive leadership and marketing to continuously improve performance, visibility, and conversion. Success Metrics * Growth in qualified inbound leads from the website * Growth in engagement of prospective partners * Improved organic traffic (SEO + AI search visibility) * Increased conversion rates of high-quality leads on key pages * Improved engagement metrics (bounce rate, time on site, etc.) * Faster site performance and strong technical health, 1. Website Ownership & Strategy * Own the overall strategy, performance, structure, and effectiveness of the company website * Define and execute a roadmap to improve engagement, conversion rates, and lead generation * Ensure alignment with brand, messaging, and go-to-market strategy 2. User Experience (UX) & Conversion Optimization * Continuously improve site navigation, layout, and user journeys * Optimize key pages and conversion paths (forms, demos, CTAs) * Run A/B tests and experiments to improve conversion rates * Ensure mobile responsiveness, accessibility, and page performance * Scale global web experiences with localization in select geographies 3. Content & Information Architecture * Partner with executive leadership and marketing to plan and publish web content * Own site structure, page hierarchy, and internal linking strategy * Ensure content is clear, compelling, and aligned to buyer intent * Maintain consistency across pages, messaging, and calls to action 4. SEO & Answer Engine Optimization (AEO) * Develop and execute SEO strategy (technical, on-page, and content) * Optimize content for AI-driven search experiences (AI Overviews, Gemini, ChatGPT, Copilot, Perplexity, and Claude) * Structure content for answerability (FAQs, schema markup, structured data) * Conduct keyword and intent research to guide content creation * Monitor rankings, traffic, and search visibility 5. Technical Website Management * Oversee CMS (e.g., WordPress, Webflow, etc.) and ensure content can be easily managed * Manage site performance, uptime, and page speed optimization * Coordinate with developers for enhancements, integrations, and fixes * Maintain SEO technical health (crawlability, indexing, structured data, etc.) * Ensure proper tracking (Google Analytics, Tag Manager, etc.) 6. Analytics & Performance Tracking * Define and track KPIs (traffic, engagement, conversion rates, leads) * Build dashboards and regularly report on website performance * Use data to inform optimization decisions and roadmap priorities 7. Cross-Functional Collaboration * Work closely with executive leadership, marketing, sales, and development teams * Translate business goals into website improvements * Manage external vendors or agencies as needed ## Related Videos - [Kill Your WordPress. Ship in Minutes. Win the SEO game.](https://www.wearedevelopers.com/videos/100083-kill-your-wordpress-ship-in-minutes-win-the-seo-game) - [Coffee with Developers](https://www.wearedevelopers.com/videos/354-coffee-with-developers) - [The Resilience of the World Wide Web](https://www.wearedevelopers.com/videos/1281-the-resilience-of-the-world-wide-web) - [ Evaluating AI models for code comprehension](https://www.wearedevelopers.com/videos/1462-evaluating-ai-models-for-code-comprehension) - [NoLoJS - Avoiding JavaScript Cruft with HTML and CSS - Aaron T. Grogg](https://www.wearedevelopers.com/videos/1806-nolojs-avoiding-javascript-cruft-with-html-and-css-aaron-t-grogg) - [Speak, Code, Deploy: Transforming Developer Experience with Voice Commands](https://www.wearedevelopers.com/videos/1159-speak-code-deploy-transforming-developer-experience-with-voice-commands) ## Related Articles - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Dev Digest 133 - Back to Front](https://www.wearedevelopers.com/magazine/474-dev-digest-133-back-to-front) - [Role of Web Developer in SEO in 2022](https://www.wearedevelopers.com/magazine/97-role-of-web-developer-in-seo-in-2022) - [Dev Digest 121 - AI goes offline](https://www.wearedevelopers.com/magazine/456-dev-digest-121-ai-goes-offline) - [Dev Digest 129 - Now that's what I call private data!](https://www.wearedevelopers.com/magazine/468-dev-digest-129-now-that-s-what-i-call-private-data) - [Dev Digest 139 - Soft and hard queries](https://www.wearedevelopers.com/magazine/487-dev-digest-139-soft-and-hard-queries)