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# UX Designer

- **Company:** Baller League
- **Location:** UK
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, ReactJS, Large Language Models, Production Code, Figma
- **Published:** July 27, 2026
- **Apply:** https://www.apply4u.co.uk/jobs/x/41937525/

## About the Role

Sharp reasoning and first-principles thinking. You can take an ambiguous fan or business problem and structure it into a clear design direction without needing it pre-chewed.Genuine fluency across Figma and code-adjacent tools (Claude Code, or similar) - you move between prototyping in Figma and prototyping in code depending on what gets to the right answer faster.A strong portfolio showing shipped consumer product work, ideally 0-to-1 or fast-growth environments, with visible reasoning (not just polished final screens).High ownership and low ego. You'll often be the only designer in the room - you need to drive decisions, defend them with logic, and also happily change your mind when someone has a better idea.Comfort with ambiguity and pace. BLI is a multi-market, fast moving startup; the process will sometimes be thin. You build the scaffolding you need rather than waiting for it.Strong communication in English, written and verbal - you'll present work to
product, engineering, and internal stakeholders.
Nice to have:
Experience designing for sports, gaming, fantasy sports, or live-event products.Experience designing across multiple regional markets/brands simultaneously.Some working fluency with basic front-end (HTML/CSS/React) even if you're not shipping production code yourself.

## Description

Own product experiences end-to-end. Take concepts from ideation to polished, shipped UI across our app, web, ticketing, and fantasy product - with a bias toward speed and a rising quality bar.Design with AI as a default tool, not an afterthought. Use LLMs to pressure-test a concept, draft a quick spec, and surface edge cases before opening Figma. Use Claude to turn a rough idea into a clickable or even functional prototype, and know when code beats a static mockup.Partner with product teams and engineering from day one. Sit in on the problem definition, not just the solution - shape scope, flag technical constraints early, and stay engaged through build, QA, and release rather than handing off a Figma file and disappearing.Build and evolve our design system. Define the components, tokens, and patterns that let BLI ship consistent, on-brand experiences across markets (UK/US and beyond) without reinventing the wheel each time.Talk to fans, not just data. Run lightweight usability
tests and gather direct feedback from our audience (who skew young, social-native, and mobile-first); pair that with funnel, retention, and adoption data to know what's actually working.Find the highest-leverage work yourself. You won't always be handed a brief - part of the job is looking at the backlog, our growth priorities, and fan feedback, and telling us where design effort will move the business needle most.Shape brand as much as product. Contribute to how BLI shows up across marketing surfaces, campaign assets, and social - the visual identity needs to travel across all of it.Champion accessibility and usability basics without needing a compliance mandate to do it - clean flows, legible type, sensible contrast, as standard practice.


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