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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Paid Social Senior Specialist - **Company:** Edoers - **Location:** Madrid, Spain (Remote available) - **Contract:** Permanent contract - **Skills:** A/B Testing, Artificial Intelligence, Data Analysis, Business Process Modeling, Mobile Application Software, Gsuite - **Published:** July 27, 2026 - **Apply:** https://www.adzuna.es/contact-us.html ## About the Role + At least 4 years of experience in online marketing related roles focusing on Paid Social with proven hands-on track record of managing high-budget performance campaigns; + Deep understanding and hands-on experience in managing one or more media buying platforms among Meta, TikTok, YouTube, Snapchat, Pinterest, etc + Exceptional analytical skills and the ability to analyze data following new approaches to make optimization decisions; + Truly curious and passionate about online marketing. Willing to help create and nurture a best-in-class marketing organization. We are looking for people that really want to be the best at digital advertising and know each media inside out; + Strong understanding of display and video performance metrics, industry best practices, audience segmentation, cross and upselling strategies, creative performance insights; + Strong organizational skills, comfortable working in demanding environments. You will be surrounded by top industry talents. + Any prior experience in mobile app performance marketing (like AppsFlyer, Google App Campaigns, or Meta and TikTok App) is valued and considered a plus, but is not mandatory; + Self driven to achieve results; + Any level in English as long as you are able to tell a story from the data, communicate information around campaigns and have relevant conversation with the team and the stakeholders., + Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini, or other AI-powered assistants. + Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into workflows. + AI-Enhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes, and enhance productivity. + Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities. ## Description As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a Senior Paid Social Specialist in the Online Display & Video Marketing team you will be in charge of: + Design and execute full funnel marketing campaigns - from awareness/branding to performance-based acquisition, retargeting and re-engagement - across different paid social providers and geographies for both Web and App platforms; + Own the campaign performance to ensure campaign targets are met (sales, cost per sale, ROAS, brand awareness, reach, etc) through continuous analysis and optimization; + Design the agenda for the assigned media and campaigns, across all the key enablers including campaign setup, measurement, creative, tracking; + Preparation of regular reports with clear, actionable insights; + Design and execute A/B testing for media buying, audiences, content/promotions and creatives; + Collaborate with providers (Meta, TikTok, etc.) in order to maximise the full potential of each platform/media (testing new features, digesting new data, etc); + Create new/improve current best practices and document processes for campaign launch and ongoing optimization; + Collaborate with the internal creative team as well as external creative agencies to ensure creatives do align to the requirements from publishers; + Help defining the budget and generate investment scenarios for the launch of new campaigns ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Employee Advocacy: The Secret Weapon of Employer Branding](https://www.wearedevelopers.com/videos/1304-employee-advocacy-the-secret-weapon-of-employer-branding) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [Beyond Autocomplete: Local AI Code Completion Demystified](https://www.wearedevelopers.com/videos/961-beyond-autocomplete-local-ai-code-completion-demystified) ## Related Articles - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025) - [Where To Find Software Engineering Jobs](https://www.wearedevelopers.com/magazine/396-where-to-find-software-engineering-jobs) - [Find a Developer Job: 12 Best Job Sites For Developers](https://www.wearedevelopers.com/magazine/165-find-a-developer-job-12-best-job-sites-for-developers) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies)