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# Digital Media Analyst

- **Company:** Simons-Michelson-Zieve, Inc.
- **Location:** Troy, MI, United States
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Big Data, Data Visualization, Google Analytics, Design of User Interfaces, Power BI, SQL Databases, Tableau (Software), Web Platforms
- **Published:** July 27, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=65de5ff303f906f2

## About the Role

* Analytical Skills: Strong ability to analyze complex datasets and translate them into actionable insights.
 * Technical Proficiency: Knowledge of tools such as Google Campaign Manager, Google Analytics, SEO/SEM platforms, CRM software, SQL, and data visualization tools like Tableau or Power BI.
 * Marketing Knowledge: Understanding of digital marketing concepts, social media strategies, and content optimization.
 * Communication Skills: Ability to present technical findings clearly to marketing teams or clients.
 * Time Management: Proven ability to manage competing priorities across multiple campaigns, stakeholders, and reporting cycles while maintaining a high level of accuracy.
 * Experience: Bachelor's degree in marketing, analytics, or a related field, with 2+ years of experience.

## Description

* Data Analysis & Reporting: Analyze key performance indicators (KPIs) across digital channels (social media, search, display ads, email) and create dashboards to visualize performance.
 * Campaign Evaluation: Assess the effectiveness of digital marketing campaigns, identifying strengths, weaknesses, and ROI to advise on budget allocation and optimization.
 * User Experience (UX) Insight: Analyze user behavior and journey on digital platforms, using A/B testing to suggest improvements for better conversion rates.
 * Market Research: Monitor industry trends, emerging technologies, and competitor strategies to keep the organization ahead in the digital space.
 * Collaboration: Work with marketing, product, and UI/UX teams to implement tracking codes and communicate data insights to non-technical stakeholders.


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