> Markdown version of [/jobs/ext/1469799-web-experience-conversion-optimization-lead](https://www.wearedevelopers.com/jobs/ext/1469799-web-experience-conversion-optimization-lead). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Web Experience & Conversion Optimization Lead - **Company:** HSS Inc. - **Location:** New York, NY, United States - **Experience:** Expert - **Contract:** Temporary contract - **Skills:** Artificial Intelligence, Data Analysis, Content Analysis, Digital Content, Metadata, Performance Tuning, Scrum Methodology, Release Management, Management of Software Versions, Web Content Accessibility Guidelines, Web Performance Optimization, Web Strategies, Web Usability, Data Analytics, Optimizely - **Published:** July 28, 2026 - **Apply:** https://www.dice.com/job-detail/73fd8b94-776e-4e7f-a4ca-de42aaaead0c ## About the Role Required * 7-10+ years leading web experience, UX strategy, digital product, or conversion optimization. * Demonstrated experience improving conversion to a primary digital action (e.g., online booking, lead form, scheduling). * Optimizely CMS expertise (required) - strong command of content modeling, templates/components, workflows, publishing governance, and platform collaboration with developers. * Strong SEO fluency: ability to partner with content and technical teams to improve rankings and conversion quality. * Strong analytics orientation: comfort using data to diagnose drop-off, prioritize improvements, and report results. * Experience leading teams and working in matrixed environments. * In-office, 3X week in Manhattan location Preferred * Healthcare, digital front door, or regulated-industry experience. * Familiarity with accessibility best practices (WCAG) and performance optimization (Core Web Vitals concepts). * Experience with experimentation and personalization programs (even if experimentation tooling is separate from CMS). * Page speed indicators / performance health (as tracked internally) * Accessibility adherence improvements * Patient satisfaction signals tied to digital journeys (if available) ## Description Within 6-12 months, this role will: * Increase online booking conversion rate from key marketing entry points and priority service line journeys to achieve enterprise business goals. * Reduce friction in the path to booking (navigation, content clarity, flow, page speed, mobile UX). * Improve organic discoverability for priority conditions/providers/locations and convert that traffic to bookings. * Establish a repeatable operating model for web optimization: roadmap build QA release measure iterate. * Multidisciplinary collaboration with digital planning, analytics, web, patient experience and CRM to optimize patient experience to improve growth performance. * Roadmap strategic user experience, reflecting broader audience and offerings, providing strong category discoverability and flow for consideration/booking pages, delivering on patient acquisition goals. * Develop a strategic personalization journey, leveraging insights from web and data teams, infusing AI for customization Core Responsibilities 1) Own the Web Conversion Engine (Online Booking) * Define and manage a conversion optimization roadmap focused on online booking as the primary KPI. * Diagnose and reduce funnel drop-off across the booking path (landing page provider/service selection booking flow). * Partner with Media/Performance to ensure every major campaign has an optimized landing experience and clear conversion pathway. 2) UX Strategy & Patient Journey Optimization * Lead UX strategy for high-value journeys (e.g., condition care team location booking). * Improve information architecture, navigation, and on-page content structure to match patient intent and reduce confusion. * Ensure experiences are mobile-first, accessible, and designed around patient tasks (find care fast, build confidence, book easily). 3) Discoverability: SEO + Content Performance * Partner with content leads and Digital Content Managers to build a search-first content approach: + on-page SEO best practices, internal linking, structured headings, metadata, and schema alignment where applicable * Identify content gaps and opportunities based on search demand and conversion performance (what attracts the right traffic that books). 4) Optimizely CMS Ownership & Governance * Own the Optimizely CMS content experience strategy: templates, components, governance, workflows, QA standards, and release cadence. * Translate conversion and UX needs into CMS requirements and backlog priorities (components that improve conversion and speed time-to-launch). * Ensure clean content operations: versioning, approvals, publishing standards, and consistent UX patterns across service lines/regions. 5) Backlog, Delivery, and Continuous Improvement * Run the web intake process: prioritize requests based on impact to bookings, patient experience, and growth priorities. * Create clear requirements and acceptance criteria; manage QA and release planning with the Developer/CMS expert. * Ensure tracking/measurement is correctly implemented and maintained (in partnership with Analytics). 6) People Leadership * Manage and develop Digital Content Managers and the Developer/CMS expert. * Set goals, coach performance, and establish a high-output operating rhythm (weekly standups, sprint planning, monthly performance reviews). 7) Cross-Functional Collaboration * Work closely with AVP Media Strategy & Performance to connect media strategy, landing experience, and conversion performance. * Partner with Enterprise Analytics on funnel measurement, attribution inputs, dashboards, and insights. * Coordinate with Brand/Creative on UX patterns and content quality that builds trust and drives action. * Align with IT/Data & Tech on platform health, performance, security, and technical feasibility. ## Related Videos - [What If We Designed Employee Experience Like a Customer Journey?](https://www.wearedevelopers.com/videos/1824-what-if-we-designed-employee-experience-like-a-customer-journey) - [A Data Mesh needs Open Metadata](https://www.wearedevelopers.com/videos/505-a-data-mesh-needs-open-metadata) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Quantum computing for developers: Solving optimization problems with Qiskit](https://www.wearedevelopers.com/videos/777-quantum-computing-for-developers-solving-optimization-problems-with-qiskit) - [Sleek, Swift, and Sustainable: Optimizations every web developer should consider](https://www.wearedevelopers.com/videos/937-sleek-swift-and-sustainable-optimizations-every-web-developer-should-consider) - [Catching up on the basics you don't really need that much code](https://www.wearedevelopers.com/videos/903-catching-up-on-the-basics-you-don-t-really-need-that-much-code) ## Related Articles - [How Developers Can Focus on Maintaining Satisfaction With Accessibility](https://www.wearedevelopers.com/magazine/109-how-developers-can-focus-on-maintaining-satisfaction-with-accessibility) - [Role of Web Developer in SEO in 2022](https://www.wearedevelopers.com/magazine/97-role-of-web-developer-in-seo-in-2022) - [Dev Digest 133 - Back to Front](https://www.wearedevelopers.com/magazine/474-dev-digest-133-back-to-front) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Dev Digest 139 - Soft and hard queries](https://www.wearedevelopers.com/magazine/487-dev-digest-139-soft-and-hard-queries) - [Best Coding Boot Camps in Germany](https://www.wearedevelopers.com/magazine/237-best-coding-boot-camps-in-germany)