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# Manager CRM Strategy and Governance

- **Company:** Datwyler
- **Location:** Germany
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Automation of Marketing, SAP (Applications), Data Management, Hubspot
- **Published:** July 29, 2026
- **Apply:** https://www.xing.com/jobs/altdorf-bei-nuernberg-manager-crm-strategy-governance-156692727

## About the Role

* University or HES diploma in a relevant field, MBA preferred.
 * Minimum 3-5 years' experience working with CRM and Marketing Automation implementation and management iwith SAP and HubSpot expertise, ideally in a B2B environment
 * Global and regional experience, particularly APAC and EU
 * Client-side and consultancy-side CRM experience
 * Certifications in key areas preferred: AI, agility, digital transformation, CRM platforms
 * English fluency. German or Mandarin desirable as second language
 * Strong listening, negotiation, presentation and analytical skills
 * Entrepreneurial, proactive, open to change

## Description

We offer you the opportunity to implement and expand your innovative ideas in a specialized, future-oriented company. This position enables you to work with our different departments and external partners. An industry-standard salary, a comprehensive onboarding program, diverse and tailor-made training opportunities, a colourful and dedicated team with exciting tasks are just some of the benefits we offer you!

You responsibilities

 * Work with and across Datwyler's divisions and functions globally to create, consense and continuously improve a Datwyler full customer journey CRM and Marketing Automation strategy, incorporating process, system and underlining data management
 * Work with Datwyler IT to evaluate potential CRM platform improvement solutions
 * Define, execute and maintain ongoing CRM global governance across Datwyler
 * Define and provide ongoing CRM reporting
 * Serve as a Datwyler CRM expert, keeping abreast of emerging CRM and Marketing Automation trends and best practices


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