> Markdown version of [/jobs/ext/148224-lead-data-specialist](https://www.wearedevelopers.com/jobs/ext/148224-lead-data-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Lead Data Specialist - **Company:** Caterpillar - **Location:** Chicago, IL, United States - **Experience:** Expert - **Salary:** $128,470.0 - $192,710.0 - **Contract:** Permanent contract - **Skills:** Agile Methodology, Data Analysis, Big Data, Cloud Computing, Information Systems, Databases, Extract Transform Load (ETL), Data Visualization, Database Design, Information Management, Standard Sql, Tableau (Software) - **Published:** May 23, 2026 - **Apply:** https://www.juju.com/job/00000000g1mafb ## About the Role + Bachelor's degree or equivalent experience in Analytics, Data, Information Systems, **Marketing Analytics** , or a related field. Or equivalent working experience + Experience owning **analytics, reporting, and performance measurement for digital marketing programs, campaigns, or customer engagement initiatives** . + Demonstrated experience working with **marketing KPIs** such as conversion rates, engagement metrics, campaign ROI, or customer lifecycle performance. + Working knowledge of **data visualization / BI tools** (e.g., Tableau) with the ability to build dashboards and visualizations. + Proficiency in **SQL** and experience working with large, complex datasets. + Strong ability to **communicate analytical insights** to non-technical audiences. + Experience collaborating with cross-functional technical and business teams. Preferred Qualifications + Experience supporting **dealer-facing or customer-facing marketing analytics** . + Strong familiarity with **digital marketing measurement** , including campaign reporting, attribution concepts, audience segmentation, and customer journey analysis. + Experience partnering with **marketing, CRM, or campaign execution teams** to translate analytics into actionable strategy. + Experience working in **agile delivery environments** . + Experience supporting **value realization, ROI measurement, or business case tracking** . ## Description The Lead Data Specialist is the **analytics and reporting owner for Cat OnPoint Marketing Services** , responsible for delivering accurate, scalable, and actionable **marketing performance insights** across digital campaigns, customer journeys, and dealer engagement channels. This role owns dealer-facing and internal reporting, develops dashboards and visualizations, and partners with stakeholders to interpret results, identify optimization opportunities, and demonstrate business value. The role focuses on measuring and improving **campaign effectiveness, customer behavior, and conversion outcomes** across Cat OnPoint Marketing Services. As Cat OnPoint scales from proof of concept to enterprise deployment, this role ensures analytics and reporting are trusted, repeatable, and aligned to approved business cases and value realization objectives. What You Will Do: + Own the **end-to-end analytics and reporting strategy** for Cat OnPoint Marketing Services. + Design, maintain, and enhance **dealer-facing and internal dashboards** focused on campaign performance, customer engagement, and conversion metrics. + Develop **ad hoc dashboards and analyses** to support stakeholder questions, performance reviews, and optimization discussions. + Analyze **campaign performance across channels (email, digital, CRM-driven outreach)** , identifying drivers of engagement, conversion, and ROI. + Utilize **data visualization tools (e.g., Tableau)** to translate complex marketing data into clear, actionable insights. + Act as a **consultative analytics partner** to Dealers, Business Units, and internal teams by explaining campaign results, audience behavior, segmentation performance, and performance drivers. + Identify insights, risks, and opportunities, and provide **data-driven recommendations** to improve campaign effectiveness, targeting strategy, and customer conversion outcomes. + Ensure data accuracy and integrity across multiple data sources; investigate and resolve data discrepancies. + Partner with engineering and platform teams to define **data requirements, specifications, and reporting structures** . + Contribute to data modeling, ETL processes, and reporting enhancements within an agile delivery environment. + Define and support **value realization and ROI measurement** , ensuring alignment with approved business cases. What You Will Have: **Value Realization:** Knowledge of value realization methods; ability to plan, execute, monitor and manage business activities and resources to determine and achieve the actual value from a business initiative as estimated in an associated business case. **Communicating Complex Concepts:** Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple, clear language appropriate to the audience. **Agile Development:** Knowledge of agile methodologies and the agile development lifecycle; ability to utilize formal agile methodologies, disciplines, practices and techniques for the delivery of new and enhanced applications. **Cloud Computing:** Knowledge of cloud-based solutions and their applications; ability to design, implement, and manage cloud-based solutions to meet business needs and improve operational efficiency. **Database Design (Physical):** Knowledge of database systems; ability to establish a data model for designing an organization's database that runs effectively and efficiently for better business outcome. **Information Management:** Knowledge of an organization's existing and planned Information Architecture and Information Management (IM) methodology; ability to collect and manage information from different sources, and distribute this information to enhance operational efficiency. **Modeling: Data, Process, Events, Objects:** Knowledge of data, process and events; ability to use tools and techniques for analyzing and documenting logical relationships among data, processes or events. ## Related Videos - [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [How building an industry DBMS differs from building a research one](https://www.wearedevelopers.com/videos/768-how-building-an-industry-dbms-differs-from-building-a-research-one) - [Kubernetes and Microservices with Multi-Model Databases](https://www.wearedevelopers.com/videos/382-kubernetes-and-microservices-with-multi-model-databases) - [Crypto-secure Data Management with In-Database Blockchain](https://www.wearedevelopers.com/videos/632-crypto-secure-data-management-with-in-database-blockchain) - [Why and when should we consider Stream Processing frameworks in our solutions](https://www.wearedevelopers.com/videos/1085-why-and-when-should-we-consider-stream-processing-frameworks-in-our-solutions) ## Related Articles - [Top Big Data Technologies That You Need to Know](https://www.wearedevelopers.com/magazine/108-top-big-data-technologies-that-you-need-to-know) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [Making Data Warehouses Fast: A Developer’s Story](https://www.wearedevelopers.com/magazine/107-making-data-warehouses-fast-a-developer-s-story)