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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Lead, Value Realization & Expansion - **Company:** Salesforce.com, Inc. - **Location:** Seattle, WA, United States - **Experience:** Expert - **Salary:** $143,400.0 - $216,900.0 - **Contract:** Permanent contract - **Skills:** Application Programming Interfaces (APIs), Artificial Intelligence, Data Analysis, Software as a Service, Cloud Computing, Customer Data Management, Information Engineering, Database Queries, Automation of Marketing, Salesforce.Com, SQL Databases, Tableau (Software), Large Language Models, Prompt Engineering, Marketing Cloud - **Published:** July 29, 2026 - **Apply:** https://diversityjobs.com/main/sendform/8/8/28176/1/17735828?backUrl=%2Fcareer%2F17735828%2FSenior-Lead-Value-Realization-Expansion-Washington-Seattle ## About the Role * You have 7+ years of experience in Growth Marketing, Lifecycle Marketing, Product Marketing, Demand Generation, Marketing Operations, Product-Led Growth, or Digital Marketing. * You have experience owning pipeline or revenue goals and driving measurable business outcomes. * You have a strong understanding of SaaS customer lifecycles, digital growth strategies, and lifecycle marketing. * You have experience designing and optimizing customer journeys across email, web, in-product messaging, and marketing automation platforms. * You have strong SQL skills and experience building audience segments, querying customer data, and working with CRM or behavioral datasets. * You use Tableau or other business intelligence tools to analyze performance, uncover insights, and guide investment decisions. * You have experience designing or optimizing lead/contact scoring models that improve audience prioritization and campaign effectiveness. * You have partnered closely with Product, Data Engineering, Analytics, Marketing Operations, and Sales to deliver scalable, data-driven marketing capabilities. * You have experience leveraging AI, prompt engineering, or workflow automation to improve marketing processes and customer experiences. * You thrive in highly cross-functional environments, communicate effectively with both technical and business stakeholders, and enjoy building scalable processes that simplify execution. Even Better If... * You have experience with Product-Led Growth (PLG) or self-service SaaS businesses. * You have experience optimizing conversion paths, activation milestones, and usage-based monetization. * You have worked with Customer Data Platforms (CDPs), Data Cloud, or behavioral data pipelines. * You have experience with Salesforce products, Marketing Cloud, or Agentforce. * You have built AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models. * You understand LLM optimization, AI-assisted search, APIs, MCPs, or other emerging AI technologies and how they support modern growth marketing. ## Description Own the Self-Service Growth Strategy * Develop and execute the end-to-end growth strategy for Your Account. * Drive improvements across activation, adoption, expansion, and self-service ACV. * Build quarterly growth plans aligned to business and revenue goals. Build Lifecycle Marketing Programs * Design customer journeys across email, in-product messaging, web, and AI-powered engagement. * Create behavioral triggers that increase activation and premium adoption. * Continuously optimize journeys through testing and experimentation. Lead Growth Experimentation * Develop experimentation across messaging, targeting, segmentation, channels, and customer experiences. * Design A/B and multivariate tests to improve conversion and engagement. * Evaluate emerging AI capabilities and digital growth opportunities. Drive Product-Led Growth * Partner with Product to define activation milestones and monetization opportunities. * Improve self-service experiences while creating intelligent sales handoffs where appropriate. * Optimize conversion across the customer lifecycle. Leverage Data & Audience Insights * Use behavioral, product usage, and CRM data to identify high-value audiences. * Partner with Data Engineering and Analytics to build scalable audiences and performance dashboards. * Apply Tableau, SQL, Data Cloud, and AI insights to guide investment decisions. Lead Cross-Functional Execution * Partner across Product, Marketing, Sales, Customer Success, Engineering, Analytics, and Marketing Operations. * Drive alignment through clear planning, documentation, and executive communication. * Build repeatable processes that improve execution quality and scalability. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [ Your Code Is the Sales Team Now](https://www.wearedevelopers.com/videos/100327-your-code-is-the-sales-team-now) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1520-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work](https://www.wearedevelopers.com/videos/100244-marketing-x-product-how-we-stopped-gaslighting-each-other-and-built-ai-products-that-actually-work) ## Related Articles - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Promotion Interview Questions: How to Answer and Get the Job](https://www.wearedevelopers.com/magazine/413-promotion-interview-questions-how-to-answer-and-get-the-job) - [Got AI ideas but no money? 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