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# Creator Specialist

- **Company:** Lucid Inc.
- **Location:** Phoenix, AZ, United States
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Alwayson, Performance Monitor
- **Published:** July 29, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=4b5142e4101c8163

## About the Role

* 3-5 years of experience in influencer marketing, creator programs, or branded content strategy
 * Deep platform fluency across Instagram, TikTok, and YouTube; demonstrated understanding of content formats, algorithms, and performance drivers
 * Proven experience writing creative briefs that balance brand requirements with creator freedom
 * Experience managing an active creator roster across multiple simultaneous campaign workstreams
 * Proficiency in building and maintaining performance dashboards; ability to translate data into strategic recommendations
 * Experience managing external agency relationships and holding partners accountable to deliverables
 * Entrepreneurial mindset; comfortable building infrastructure in an environment without established playbooks
 * Bachelor's degree in Marketing, Communications, or a related field

## Description

Lucid Motors is seeking a platform-fluent and creatively driven Creator & Influencer Specialist to own the company's always-on creator and influencer program. This role is the single point of accountability for the full creator ecosystem - roster development, campaign briefing, content oversight, agency management, and performance measurement - and serves as Lucid's internal subject matter expert on influencer strategy and platform trends.

This role requires both strategic thinking and hands-on execution. The Creator & Influencer Specialist operates independently, manages external agency partners, and collaborates closely with the Talent and Partnerships teams to identify cross-pillar amplification opportunities. The goal is a creator program that feels talent-led and culturally credible - not promotional.

This role is ideal for someone who thrives at the intersection of culture and commerce, brings a native understanding of the creator economy, and takes pride in building programs with real cultural weight.

Creator Program Management

 * Own and manage Lucid's creator and influencer program end-to-end, including roster strategy, tiering, briefing, content review, and performance reporting
 * Develop and maintain tiered creator relationships across macro, mid-tier, and micro segments aligned to campaign objectives and audience strategy
 * Write and deliver creative briefs that provide clear strategic direction while preserving creator authenticity and voice
 * Coordinate with the Head of T&P on creator contract timelines, deliverables, and budget tracking

Strategy & Platform Intelligence

 * Lead the creator and influencer strategy for competitive conquest initiatives, identifying and activating creators positioned to drive brand consideration among in-market competitive owners
 * Monitor platform trends across Instagram, TikTok, and YouTube; serve as the internal expert on content formats, algorithm shifts, and what drives measurable performance
 * Identify and propose creator amplification strategies that extend the reach of talent and partnership activations across T&P pillars

Agency & Vendor Management

 * Manage the day-to-day relationship with the Influencer Marketing Agency, including briefing, sourcing oversight, deliverable review, and performance accountability
 * Evaluate agency output against brief quality standards and campaign KPIs; provide structured feedback to drive continuous improvement

Measurement & Reporting

 * Build and maintain the influencer performance measurement framework; deliver regular reporting to the Head of T&P
 * Translate performance data into actionable recommendations for roster development, brief optimization, and platform strategy
 * Manage creator program budget tracking and reconciliation


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