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# Director, Data-Driven Marketing Strategy & Transformation

- **Company:** ThermoFisher Scientific
- **Location:** Madrid, Spain
- **Contract:** Permanent contract
- **Skills:** Adobe Marketing Cloud, Artificial Intelligence, Data Analysis, Automation of Marketing, Adobe
- **Published:** July 30, 2026
- **Apply:** https://dejobs.org/x/x/D01E1A660AFE41D5B581748C649DA51E/job/

## About the Role

* 10+ years of experience in digital marketing, eBusiness or data-driven marketing leadership.
 * A proven track record leading marketing transformation programmes.
 * Experience redesigning marketing operating models and driving organisational change.
 * Expertise in customer lifecycle marketing, personalisation and marketing automation.
 * Strong knowledge of enterprise marketing technologies, ideally Adobe Experience Cloud.
 * Experience embedding analytics, AI and automation into commercial marketing strategies.
 * Excellent commercial acumen with the ability to link marketing performance to pipeline, revenue and ROI.
 * Outstanding stakeholder management skills with experience influencing senior leaders across complex matrix organisations.
 * A passion for building and developing high-performing teams

## Description

* Develop and execute the EMEA data-driven marketing strategy and multi-year transformation roadmap.
 * Move the organisation from campaign-led marketing to lifecycle, behaviour-triggered customer engagement.
 * Design a scalable, customer-centric marketing operating model aligned to commercial growth and ROI.
 * Translate business strategy into integrated, insight-led marketing programmes.
 * Lead innovation pilots and transformation initiatives that deliver measurable business outcomes.

Build High-Performing Teams

 * Inspire, develop and lead a high-performing marketing transformation team.
 * Build future capabilities across marketing analytics, automation, AI and performance marketing.
 * Drive organisational change while creating a culture of innovation, accountability and continuous improvement.
 * Coach and develop future marketing leaders.

Drive Operational Excellence

 * Redesign marketing processes, governance and execution models across EMEA.
 * Standardise best practices to improve efficiency, scalability and customer impact.
 * Embed lifecycle marketing, personalisation and customer journey management into everyday operations.
 * Ensure marketing execution is aligned to measurable commercial outcomes.

Accelerate Digital & AI Adoption

 * Lead the migration to Adobe's enterprise marketing technology ecosystem.
 * Champion the use of advanced analytics, AI and automation to improve marketing performance.
 * Develop measurement frameworks that clearly connect marketing investment to pipeline, revenue and business growth.
 * Partner closely with Sales, Commercial, IT, Finance and Corporate Marketing to maximise business impact.

What You'll Bring

We're looking for an inspiring leader with a passion for digital transformation and commercial excellence.


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