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# Social and Digital Media Specialist

- **Company:** Romph & Pou Agency
- **Location:** Shreveport, LA, United States
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Computer-Aided Design, A/B Testing, Google AdWords, Data Analysis, Google Analytics, Automation of Marketing, Web Platforms, Facebook Ads Manager, Data Analytics, Hootsuite
- **Published:** July 30, 2026
- **Apply:** https://www.careerjet.com/job/us3b34be6de28089bf92aaba20dd1bda26/eaa

## About the Role

* Experience: 2-4 years of experience in social media management and digital marketing.
 * Platform Mastery: Deep understanding of digital media, Meta, LinkedIn, TikTok, Pinterest, and X.
 * Tool Proficiency: Familiarity with social media scheduling and management tools (e.g. Hootsuite) and basic design software (Canva).
 * Analytical Mindset: Strong ability to interpret data from Google Analytics and social/digital native dashboards to adjust strategies.
 * Communication: Exceptional written and verbal communication skills with a keen eye for detail and grammar.
 * Time Management: Ability to juggle multiple client accounts, meet tight deadlines, and work in a fast-paced environment.

## Description

We are looking for a creative, data-driven Social & Digital Media Specialist to join our growing agency team. In this role, you will develop, execute, and manage engaging social media content and digital campaigns for a diverse portfolio of clients., Social Media Management & Strategy

 * Content Calendars: Develop and manage monthly content calendars across platforms like Instagram, LinkedIn, TikTok, Facebook, and X (formerly Twitter).
 * Community Management: Monitor channels, respond to comments and messages, and foster active, engaged brand communities.
 * Copywriting & Creative: Write compelling, on-brand captions and collaborate with the design team (or use tools like Canva) to create engaging visuals and short-form video.

Digital Advertising & Paid Media

 * Campaign Execution: Set up, manage, and optimize paid media campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Adwords, Programmatic Digital platforms).
 * Budget Management: Oversee ad budgets, targeting, and A/B testing to maximize Return on Ad Spend (ROAS).

Analytics & Reporting

 * Performance Tracking: Monitor daily, weekly, and monthly campaign metrics using native analytics and tools like Google Analytics.
 * Reporting: Compile clear, client-friendly reports that highlight KPIs (Key Performance Indicators), campaign successes, and areas for improvement.

Trend Forecasting

 * Stay ahead of the curve on algorithm updates, emerging platforms, and digital marketing trends to keep client strategies innovative., Essential Duties and Responsibilities: - Plan and implement a talent acquisition marketing and employer branding strategy to attract high-quality applicants. - Responsible for …
 + 4 days ago
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