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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Personalization Specialist - **Company:** Digikey Electronics - **Location:** Minneapolis, MN, United States - **Experience:** Experienced - **Salary:** $60,320.0 - $82,680.0 - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Data Analysis, Customer Data Management, Automation of Marketing, Multivariate Testing, Salesforce.Com, Data Streaming, Systems Integration, Adobe, Workday - **Published:** July 30, 2026 - **Apply:** https://diversityjobs.com/main/sendform/8/8/28176/1/17755280?backUrl=%2Fcareer%2F17755280%2FPersonalization-Specialist-Minnesota-Bloomington ## About the Role * Experience: 2+ years in digital marketing, CRM, personalization, or similar * Education: Bachelor's Degree or equivalent years of experience (preferred) * Technical Skills: Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.). * Analytical Skills: Strong ability to interpret customer data, develop actionable insights, and build measurable experiments. * Strategic Thinking: Proven ability to translate customer needs into scalable personalization programs. * Collaboration: Experience partnering with cross-functional teams (data, UX, sales, product). * Bonus: Familiarity with AI-driven recommendation models, predictive scoring, or advanced testing frameworks., Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity. ## Description Position Overview:Personalization Specialist will drive the development, execution, and optimization of personalized marketing experiences across channels. This role will play a critical part in designing data-driven customer journeys that increase engagement, improve conversion rates and deliver relevant experiences throughout the customer lifecycle. You will act as the subject matter expert in personalization strategy and execution - collaborating closely with marketing, sales, analytics, UX, and product teams to bring personalization at scale to life. Responsibilities: Strategy & Roadmap * Assist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM. * Partner with stakeholders to identify use cases that align customer needs with business objectives. Execution & Orchestration * Build and manage dynamic customer journeys, automated campaigns, and personalized content modules. * Translate audience insights into actionable personalization tactics (e.g., triggers, recommendations, lifecycle flows). Segmentation & Data Activation * Collaborate with analytics and the audience segmentation teams to create, refine, and activate target segments. * Leverage customer profiles, behaviors, and firmographic data to enhance personalization relevance. Optimization & Testing * Collaborate UX team to run A/B and multivariate testing to optimize personalized experiences. * Track, analyze, and report on performance; translate learnings into actionable insights. Technology & Enablement * Serve as the primary owner of personalization tools and platforms (e.g., Salesforce Personalization) * Partner with IT and MarTech to ensure seamless data flows, integrations, and governance. * Collaboration & Leadership * Act as an internal advocate for personalization, educating stakeholders on capabilities and best practices. * Provide mentorship and direction to team members or cross-functional partners., * Increased engagement rates (CTR, time on site, repeat visits). * Growth in conversion and revenue influenced by personalized experiences. * Adoption and utilization of personalization tools across the organization. * Successful launch and scale of personalization use cases aligned to lifecycle stages. Physical Requirements: * Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen * Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Destigmatizing the Workplace: Building Real Inclusion](https://www.wearedevelopers.com/videos/1492-destigmatizing-the-workplace-building-real-inclusion) - [3x Performance: A Humbling Journey](https://www.wearedevelopers.com/videos/100165-3x-performance-a-humbling-journey) - [Intelligence Everywhere: The Future of Consumer Tech](https://www.wearedevelopers.com/videos/1702-intelligence-everywhere-the-future-of-consumer-tech) - [NoCode LiveCode: Leveraging AI Tools to Craft Fully Functional Apps!](https://www.wearedevelopers.com/videos/1169-nocode-livecode-leveraging-ai-tools-to-craft-fully-functional-apps) - [The Future of Employee Wellbeing: Benefits, Trust & Performance](https://www.wearedevelopers.com/videos/1808-the-future-of-employee-wellbeing-benefits-trust-performance) ## Related Articles - [What Industries Outside of AI Are Hiring The Most AI Experts?](https://www.wearedevelopers.com/magazine/98-what-industries-outside-of-ai-are-hiring-the-most-ai-experts) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [How to Become an AI Engineer](https://www.wearedevelopers.com/magazine/331-how-to-become-an-ai-engineer) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [Is Software Engineering Over-Saturated?](https://www.wearedevelopers.com/magazine/418-is-software-engineering-over-saturated)