> Markdown version of [/jobs/ext/1508960-ai-paid-social-specialist](https://www.wearedevelopers.com/jobs/ext/1508960-ai-paid-social-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # AI Paid Social Specialist - **Company:** Boveda Inc. - **Location:** Hopkins, MN, United States - **Experience:** Experienced - **Salary:** $64,000.0 - $72,000.0 - **Contract:** Permanent contract - **Skills:** Midjourney, Google AdWords, Artificial Intelligence, Facebook Ads Manager, Generative AI, GPT - **Published:** July 30, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=64e1330e0955949a ## About the Role * 2+ years of hands-on paid social experience - you've run campaigns, not just watched dashboards * Comfortable using AI tools to generate creative, research audiences, or build campaign structures - not just curious about it * Meta Ads Manager proficiency, including campaign structure, audience targeting, and bid strategy * Strong instinct for performance-first creative - you know what makes someone stop scrolling and why * Detail-oriented and self-directed - you catch problems before they become budget problems * Clear communicator who can write a weekly report that's actually worth reading NICE TO HAVE * Experience in cannabis, wellness, or lifestyle consumer brands * Experience with AI video or image generation tools (Higgsfield, Midjourney, Firefly, or equivalents) * TikTok Ads experience - especially creative-led formats * Multi-brand or agency background ## Description This is not a traditional media buyer seat. This is an operator role - someone who uses AI to cover ground that used to take an entire team. You'll own paid social execution for Vivi, Boveda's highest-growth brand, as Cure and Fresh continue scaling. Vivi is the most dynamic brand in the portfolio - fast-moving, audience-specific, and with the most room to grow. You'll build and launch campaigns every day, generate 20+ creatives per week through Higgsfield, and run audience testing at a pace that compounds learning faster than a traditional team ever could. The Sr. Growth & Agentic Advertising Manager sets strategy and targets. You own execution end to end. If you're someone who moves fast, understands performance-first creative, is comfortable running AI tools as production tools - not experiments - and wants to help build a category-defining brand, this is that job., * Build, launch, and optimize paid social campaigns daily across Meta - audiences, budgets, bids, and the calls to kill what isn't working * Generate and iterate ad creative through Higgsfield: target 20+ creatives per week across UGC and produced formats, image and video * Maintain a deep understanding of Vivi's audience segments - Cure vs. Fresh - and tailor creative and targeting accordingly * Monitor campaign performance from the Cockpit - trends, pacing, anomalies - and act fast Audience testing and growth * Build and test new audience segments systematically - 2-4 new segments per month - using Meta's tools and AI-assisted audience research * Run structured creative testing: new angles, new formats, new hooks - and document what works * Own the TikTok testing roadmap for Vivi - set budget, set success criteria, kill or scale * Identify Pinterest and Snap placement opportunities aligned to Vivi's discovery-focused audience Platform depth and expansion * Develop a deep understanding of Google Ads - Search, Shopping, YouTube, and Performance Max - and how it complements paid social for Vivi * Continuously expand your knowledge of other ad platforms relevant to the Vivi category - Pinterest, Snap, Reddit, programmatic, and emerging channels - and flag the ones worth testing AI-powered operations * Live out of the Advertising Cockpit - all campaign actions executed from one screen, not native platform UIs * Use the Meta ads API integration (via Claude) to research product angles, build campaigns, and load them paused for approval before any spend goes live * Contribute to the OpenAI/ChatGPT Ads early tests already planned for Cure and Fresh - first-mover territory * Stay up to date on emerging AI advertising opportunities - new platforms, ad formats, and tools - and bring test-ready recommendations to the team * Provide ongoing feedback on the Advertising Cockpit and propose optimizations specific to the Vivi category Reporting and cross-functional * Deliver a weekly performance report - ROAS, spend, creative performance, audience learnings, and key takeaways * Learn to report on historical performance and how to measure success in your realm - training provided by the Sr. Growth & Agentic Advertising Manager * Plug into Vivi BSL leads for day-to-day creative direction and brand alignment * Serve as the point of contact for ad platform account executives (Meta, TikTok, and other platform reps) - own the relationship, surface opportunities, and bring platform insights back to the team * Participate in weekly team 1:1s and rotating learnings shares - cross-training on all four brands ## Related Videos - [HR ROBO SAPIENS: Decoding AI Agents and Workflow Automation for Modern Recruitment](https://www.wearedevelopers.com/videos/1470-hr-robo-sapiens-decoding-ai-agents-and-workflow-automation-for-modern-recruitment) - [Your imaginations is (no longer) the limit: how Generative AI empowers people to be creative](https://www.wearedevelopers.com/videos/741-your-imaginations-is-no-longer-the-limit-how-generative-ai-empowers-people-to-be-creative) - [FIFA Hack, Midjourney Does Ultrasounds, and Trampoline Traffic Lights - Nicole Jeschko and Werner Jeschko](https://www.wearedevelopers.com/videos/1912-fifa-hack-midjourney-does-ultrasounds-and-trampoline-traffic-lights-nicole-jeschko-and-werner-jeschko) - [ Evaluating AI models for code comprehension](https://www.wearedevelopers.com/videos/1462-evaluating-ai-models-for-code-comprehension) - [Recruiting with Soul & Smarts](https://www.wearedevelopers.com/videos/1477-recruiting-with-soul-smarts) - [The shadows that follow the AI generative models](https://www.wearedevelopers.com/videos/624-the-shadows-that-follow-the-ai-generative-models) ## Related Articles - [How to start an AI project for a good cause and boost your career](https://www.wearedevelopers.com/magazine/15-how-to-start-an-ai-project-for-a-good-cause-and-boost-your-career) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [Got AI ideas but no money? Here are 10 free ways to level up your AI skills with Google Cloud](https://www.wearedevelopers.com/magazine/600-got-ai-ideas-but-no-money-here-are-10-free-ways-to-level-up-your-ai-skills-with-google-cloud) - [13 AI Tools You Have to Try](https://www.wearedevelopers.com/magazine/219-13-ai-tools-you-have-to-try) - [The Best AI Image Generators so far…](https://www.wearedevelopers.com/magazine/211-the-best-ai-image-generators-so-far) - [AI & A11Y, Meta's privacy and the future of SEO](https://www.wearedevelopers.com/magazine/599-ai-a11y-meta-s-privacy-and-the-future-of-seo)