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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director Digital CX Intelligence - **Company:** REPA Deutschland GmbH - **Location:** Bergkirchen, Germany - **Contract:** Permanent contract - **Skills:** Adobe Analytics, A/B Testing, Data Analysis, Customer Data Management, Decision Support Systems, Google Analytics, Performance Tuning, Power BI, Tableau (Software), Transaction Data, Web Analytics, Web Performance Optimization, Google Data Studio, Data Analytics - **Published:** July 4, 2026 - **Apply:** https://de.indeed.com/viewjob?jk=79ada05f2ebc0b6b ## About the Role * Leadership experience in Digital Analytics, Customer Insights, eCommerce Analytics or Digital Customer Experience * Expertise in customer journey analytics, behavioral analysis and UX research * Strong background in web analytics, conversion optimization and performance measurement * Experience developing KPI frameworks, dashboards and executive reporting * Ability to translate complex data into actionable business recommendations * Proven stakeholder management and influencing skills * Experience working across multiple countries and business units Preferred Technology Landscape Experience with modern digital analytics, customer experience, and business intelligence ecosystems, including tools such as Google Analytics, Adobe Analytics, Power BI, Looker Studio, Tableau, Contentsquare, Hotjar, and UserTesting. Familiarity with CRM and Customer Data Platforms (CDPs), Voice of Customer solutions, A/B testing and experimentation platforms, UX/UI design tools, as well as AI-powered analytics and insight generation solutions is highly desirable. ## Description In this role you lead REPA's Digital Customer Experience Intelligence capability, providing the insights, data, customer understanding and analytical frameworks required to continuously improve customer experience, conversion, growth and operational efficiency across the entire Find It, Get It and Fix It journey. The role serves as REPA's center of excellence for customer intelligence, digital analytics, UX research and conversion optimization. It is responsible for transforming customer behavior, digital interactions, transactional data and operational signals into actionable recommendations that support REPA's digital growth strategy, customer experience roadmap and commercial objectives. As the organization's leading expert in customer behavior and digital performance, this role ensures that strategic and operational decisions are grounded in evidence, customer needs and measurable business impact. The Director Digital CX Intelligence creates transparency across customer journeys, identifies opportunities for improvement and enables data-driven prioritization of investments across digital channels and platforms., * Build a holistic understanding of customer behavior across digital touchpoints * Identify friction points, customer needs, behavioral patterns and experience gaps * Develop customer segmentation, journey analytics and intent-based insights * Establish customer journey measurement and experience KPIs * Translate insights into prioritized business recommendations Conversion & Performance Optimization * Lead conversion optimization and experimentation initiatives * Identify opportunities to improve conversion, search performance and engagement * Quantify sales leakage, abandonment and journey inefficiencies * Measure business impact of digital initiatives and platform enhancements * Support prioritization based on customer and commercial value Customer Data & Analytics * Develop customer intelligence capabilities across web, commerce, service and support channels * Define KPIs, reporting standards and analytical frameworks * Partner with Data and Technology teams to leverage customer and transactional data * Deliver dashboards and executive reporting to support decision making * Promote data-driven decision making across Digital Customer Experience UX Research & Customer Experience * Lead UX research, usability testing and customer feedback programs * Generate insights that inform design and platform improvements * Partner with UX/UI teams to improve usability and customer satisfaction * Validate concepts, features and journey improvements before implementation * Ensure customer needs remain central to digital experience decisions Governance & Collaboration * Establish common customer experience metrics and reporting standards * Create transparency on customer experience performance across REPA * Partner with Digital CX Strategy, Customer Operations and eCommerce Platform teams * Collaborate with Marketing, Customer Service, Sales, Business Units and Technology teams * Act as a trusted advisor on customer behavior, digital performance and optimization ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [Would You Buy Your Own HR? 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