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# CRM & Lifecycle Marketing Manager (App/B2C) - Marketing Automation (all genders)

- **Company:** Foodji GmbH
- **Location:** München, Germany
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Application Programming Interfaces (APIs), Data Analysis, Automation of Marketing, Microsoft Office, Routing, Snowflake
- **Published:** July 12, 2026
- **Apply:** https://de.indeed.com/viewjob?jk=4cfa45a3aca1e2c8

## About the Role

* 3-5 Jahre Erfahrung im B2C-/App-Umfeld (z. B. E-Commerce, Subscription, FoodTech)
 * Hands-on Erfahrung mit einer Multichannel CRM-/Automation-Plattform (z. B. Braze, Iterable, MoEngage, CleverTap, Airship, SFMC …)
 * Sehr gutes Verständnis von Lifecycle/Journeys, triggerbasierter Kommunikation, Personalisierung.
 * Praxis mit Push & In-App (Deep Links / Routing-Logik).
 * Lifecycle/Journeys: Onboarding, Retention, Reaktivierung (triggerbasiert)
 * KPI-sicher und testgetrieben (z. B. Conversion, Retention, AOV).
 * Ownership-Mindset + Schnittstellenstärke (Marketing Product/Tech/BI).

## Description

* Verantwortung für unsere Multichannel-Marketing-Plattform (z. B. MoEngage, CleverTap) inklusive Tool-Setup, Weiterentwicklung und Event-/Tracking-Konzept (in enger Zusammenarbeit mit Product/Tech/BI)
 * Aufbau und Pflege relevanter Datenflüsse zur Personalisierung, Segmentierung und Analyse (z. B. Snowflake, externe APIs)
 * Konzeption, Umsetzung und Optimierung automatisierter Journeys - von Onboarding bis Reaktivierung via Push, E-Mail, In-App und Banner
 * Monitoring der Kampagnen-Performance, Durchführung von A/B-Tests und Ableitung datenbasierter Optimierungsmaßnahmen
 * Enge, crossfunktionale Zusammenarbeit mit Teams wie Customer Success, Culinary, Planning, Tech und Analytics


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