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# CRM & Customer Journey Specialist

- **Company:** Infomedics
- **Location:** Almere, Netherlands (Remote available)
- **Salary:** €4,800.0 - €5,300.0
- **Contract:** Permanent contract
- **Skills:** Automation of Marketing, Hubspot
- **Published:** July 9, 2026
- **Apply:** https://nl.indeed.com/viewjob?jk=e77f3950b4e280e3

## About the Role

Je bent analytisch sterk, denkt in klantreizen en krijgt energie van het neerzetten van structuur en schaalbare oplossingen.

* HBO/WO werk- en denkniveau (marketing, communicatie, business of data);
 * Aantoonbare ervaring met marketing CRM-systemen, bij voorkeur HubSpot;
 * Ervaring met customer journey mapping en marketing automation;
 * Affiniteit met data, dashboards en KPI's;
 * Je werkt gestructureerd en neemt eigenaarschap;
 * Je bent proactief en weet stakeholders goed mee te nemen;
 * Je kunt inzichten helder vertalen naar concrete acties.

## Description

Je komt terecht in ons Marketing & Communicatie team van twaalf enthousiaste collega's. Je bent hét aanspreekpunt voor Marketing CRM & Customer Journey voor de directe collega's, voor alle bedrijven binnen de MSPS Groep en de overkoepelende groep. Als CRM & Customer Journey Specialist ben jij de schakel tussen data, marketing, technologie en klantbeleving. Jij zorgt ervoor dat we onze doelgroepen beter begrijpen en relevanter communiceren.

* Opzetten, inrichten en beheren van HubSpot als centraal marketing CRM-systeem;
 * Borgen van CRM-structuur, datakwaliteit en AVG-compliance;
 * Begeleiden koppeling van Hubspot met Sugar CRM;
 * Ontwerpen en optimaliseren van end-to-end customer journeys;
 * Inrichten van marketing automation flows, campagnes en lead nurturing;
 * Analyseren van klantdata en campagneresultaten en doorvertalen naar verbeteracties;
 * Ontwikkelen van dashboards en rapportages voor marketing en management;
 * Adviseren en meenemen van collega's in CRM- en customer journey-denken;
 * Samenwerken met marketing-, communicatie-, IT- en business stakeholders.


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