> Markdown version of [/jobs/ext/1569876-crm-specialist-living-proof](https://www.wearedevelopers.com/jobs/ext/1569876-crm-specialist-living-proof). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRM Specialist - Living Proof - **Company:** Unilever - **Location:** London, UK - **Salary:** £47,104.0 - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Data Analysis, Databases, Google Analytics, Microsoft Office, Salesforce.Com, Data Management - **Published:** July 17, 2026 - **Apply:** https://www.adzuna.co.uk/jobs/details/5804867934 ## About the Role * Experience working in a similar position * In-depth experience using CRM and data platforms. Sales Force experience preferred. * Strong understanding of Google Analytics and Klayvio preferred * Excellent communication and organisational skills * Highly analytical and data driven * Ability to effectively organise and prioritise, according to business needs * Flexibility and adaptability whilst working in a fast-paced environment * Strong experience using Microsoft Office is essential, especially Excel * Proactive and 'can-do' attitude * Retail, luxury or Beauty experience is preferable but not essential ## Description Living Proof is looking for a Retention & CRM Specialist to join our team to help support the growth of the brand. This role will be responsible for developing the CRM strategy for the brand, including day-to-day management of CRM/email activity and day-to-day management of the website, whilst providing strong data-driven insights across all channels and site performance. We are looking for a dynamic individual, with an enthusiastic & proactive approach who can help drive Living Proof's ambitious and exciting growth strategy in the UK market. This is a truly a unique and exciting time to join the team as we continue to drive the brand within the Prestige Haircare market. Responsibilities and Duties: * Day-to-day management and trading of UK website * Manage onsite visual merchandising ensuring products are added to the site on time, product information is up to date and product listing categories are organised according to business needs * Develop a sophisticated CRM strategy that drives frequency, LTV and AOV * Create and grow a segmentation lifecycle strategy from welcome flow, onboarding through to lapsing/lapsed segments * Day-to-day development and implementation of all CRM & email activity * Work with Digital Marketing Manager on brand marketing calendar & campaign planning * Strategically drive growth of the UK data base to achieve aggressive growth targets * Ongoing testing of all email and CRM activity to drive maximum efficiency and conversions * Conduct in-depth customer behaviour and product analysis * Identify core consumer groups, ensuring personalisation & relevancy of all comms * Drive omni-channel CRM best practice by ensuring continuity in consumer experience * In-depth analysis into channel and site performance to inform the brand's digital strategy * Work closely with the UK design & global teams on all creative briefs for email & CRM assets * Work closely with design teams to continuously improve brand and product storytelling and maximise click through rate * Complete weekly and monthly cross-channel reporting ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Kubernetes and Microservices with Multi-Model Databases](https://www.wearedevelopers.com/videos/382-kubernetes-and-microservices-with-multi-model-databases) - [Empowering Retail Through Applied Machine Learning](https://www.wearedevelopers.com/videos/976-empowering-retail-through-applied-machine-learning) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [Anomaly Detection - Using unsupervised Machine Learning for detecting anomalies in customer base](https://www.wearedevelopers.com/videos/6-anomaly-detection-using-unsupervised-machine-learning-for-detecting-anomalies-in-customer-base) ## Related Articles - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [Software Engineer Salary London](https://www.wearedevelopers.com/magazine/252-software-engineer-salary-london)