> Markdown version of [/jobs/ext/1595131-head-of-ecommerce](https://www.wearedevelopers.com/jobs/ext/1595131-head-of-ecommerce). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Head of Ecommerce - **Company:** THG - **Location:** Manchester, UK - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Program Optimization, Google Analytics, Shopify, Tableau (Software), Web Analytics, Magento, Tools for Reporting, Looker Analytics - **Published:** July 16, 2026 - **Apply:** https://uk.fashionjobs.com/job/thg/Head-of-ecommerce-thg-nutrition-myprotein,11865770.html ## About the Role * 8+ years experience in ecommerce, digital trading, or online retail leadership roles. * Proven track record of scaling high-growth direct-to-consumer ecommerce businesses. * Strong commercial acumen with ownership of multi-million-pound online revenue targets. * Deep understanding of ecommerce platforms such as Shopify, Salesforce Commerce Cloud, Magento, or custom enterprise platforms. * Experience managing performance marketing channels and understanding digital acquisition economics. * Advanced knowledge of conversion rate optimization (CRO), web analytics, and customer journey optimization. * Strong analytical capability using Google Analytics, Looker, Tableau, or similar reporting tools. * Experience leading high-performing cross-functional teams in a fast-paced environment. ## Description We are seeking an ambitious, commercially driven, and data-focused Head of Ecommerce to lead the online trading strategy and digital growth of Myprotein UK. This role will be responsible for driving revenue growth, optimizing customer experience, and leading ecommerce performance across our direct-to-consumer channels. As Head of Ecommerce, you will own the end-to-end digital trading strategy, working cross-functionally with marketing, CRM, product, analytics, technology, and operations teams to deliver exceptional customer journeys while accelerating commercial performance. This is a high-impact leadership role for someone passionate about digital retail, customer acquisition, conversion optimization, retention strategy, and scaling a world-class ecommerce business. Key Responsibilities Ecommerce Strategy & Commercial Growth * Develop and execute the UK ecommerce strategy aligned with overall business growth objectives. * Own online revenue, profit performance, and commercial KPIs across all digital sales channels. * Drive sustainable year-on-year growth through customer acquisition, retention, and basket value optimization. * Identify new ecommerce opportunities, promotional strategies, and product merchandising initiatives to maximize revenue. Digital Trading & Website Performance * Manage day-to-day online trading operations and website performance. * Lead trading calendar planning including campaigns, promotions, seasonal launches, and product drops. * Optimize website conversion rate through continuous A/B testing, landing page improvements, and UX enhancements. * Ensure best-in-class customer journey from product discovery through checkout. Customer Experience & Conversion Optimization * Improve overall website user experience, speed, navigation, and mobile commerce performance. * Develop strategies to reduce cart abandonment and improve checkout conversion rates. * Analyze customer behavior data to identify friction points and optimize funnel performance. * Lead personalization initiatives to improve customer engagement and lifetime value. Performance Marketing Collaboration * Partner closely with Paid Media, SEO, Affiliate, Influencer, and CRM teams to maximize traffic quality and conversion efficiency. * Align acquisition strategies with onsite conversion goals and revenue targets. * Evaluate channel performance and optimize marketing spend based on return on investment. Merchandising & Product Performance * Oversee digital merchandising strategy across product categories. * Optimize product assortment, pricing strategy, promotional positioning, and inventory visibility. * Work closely with category and supply chain teams to forecast demand and improve product availability. Data Analytics & Reporting * Own ecommerce reporting framework and performance dashboards. * Monitor KPIs including: + Revenue growth + Conversion rate + Average order value (AOV) + Customer acquisition cost (CAC) + Customer lifetime value (LTV) + Retention rate + Cart abandonment rate + Return on ad spend (ROAS) * Translate performance insights into actionable commercial strategies. Leadership & Team Management * Lead and develop high-performing ecommerce, trading, and digital merchandising teams. * Build strong cross-functional relationships across marketing, technology, product, finance, and customer service. * Mentor team members and foster a culture of accountability, innovation, and continuous improvement. * Manage agency relationships and external ecommerce technology partners where applicable. Technology & Platform Optimization * Work closely with engineering and product teams to improve ecommerce platform performance. * Oversee ecommerce platform development roadmap and prioritization. * Evaluate new ecommerce technologies, personalization tools, AI solutions, and automation opportunities. * Ensure website stability, scalability, and security. ## Related Videos - [WeAreDevelopers LIVE - Markdown, Liquid and Checkouts](https://www.wearedevelopers.com/videos/1814-wearedevelopers-live-markdown-liquid-and-checkouts) - [Modern Headless Commerce with Vendure](https://www.wearedevelopers.com/videos/489-modern-headless-commerce-with-vendure) - [Scrape, Train, Predict: The Lifecycle of Data for AI Applications](https://www.wearedevelopers.com/videos/1652-scrape-train-predict-the-lifecycle-of-data-for-ai-applications) - [Teini - an extremely small webshop leveraging awesome and free tech](https://www.wearedevelopers.com/videos/286-teini-an-extremely-small-webshop-leveraging-awesome-and-free-tech) - [Intelligence Everywhere: The Future of Consumer Tech](https://www.wearedevelopers.com/videos/1702-intelligence-everywhere-the-future-of-consumer-tech) - [Integrate your Cognitive Assistant with 3rd-party DBs and software](https://www.wearedevelopers.com/videos/249-integrate-your-cognitive-assistant-with-3rd-party-dbs-and-software) ## Related Articles - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [The Best X (Twitter) Accounts for Developers](https://www.wearedevelopers.com/magazine/294-the-best-x-twitter-accounts-for-developers) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [SEO in an AI world - Google vs. ChatGPT and survival tips for content creators](https://www.wearedevelopers.com/magazine/534-seo-in-an-ai-world-google-vs-chatgpt-and-survival-tips-for-content-creators) - [Dev Digest 133 - Back to Front](https://www.wearedevelopers.com/magazine/474-dev-digest-133-back-to-front)