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# Data Analyst

- **Company:** ING Bank N.V.
- **Location:** Madrid, Spain (Remote available)
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Big Data, Automation of Marketing, Power BI, SAS (Software), SQL Databases, Data Analytics
- **Published:** July 20, 2026
- **Apply:** https://www.jobleads.com/es/job/e12add9c74ce3311a01bf4697aa56b0c6

## About the Role

* Strong interest in marketing, campaigns and digital sales.
 * Ability to link data analysis to commercial impact and conversion.
 * Analytical and technical skills: SQL (SAS) for building campaign selections.
 * Experience with large datasets, segmentation, targeting.
 * Ability to analyze campaign results and identify improvement actions.
 * Familiarity with KPIs such as conversion, funnel drop-offs, engagement metrics.
 * Ability to translate data into clear business recommendations.
 * Strong collaboration with non-technical stakeholders.
 * Good knowledge of English and Spanish.
 * Nice to have:
 + Experience with campaign tools / CRM / marketing automation platforms.
 + Experience with A/B testing and experimentation frameworks.
 + Knowledge of SAS / Power BI.
 + Banking, e-commerce or marketing analytics experience.

## Description

* Work closely with marketing, digital, and sales teams to define target audiences, execute data-driven campaigns, monitor and optimize performance, and deliver actionable insights to increase conversion and commercial impact.
 * Build and manage target groups for marketing campaigns (selection, segmentation, eligibility rules), prepare and deliver campaign-ready datasets for activation tools, and ensure correct setup and execution across digital channels.
 * Track and analyze campaign performance (conversion, CTR, funnel metrics, ROI), identify optimization levers across targeting, timing, content and channel mix, and run analyses to improve acquisition, activation and cross-sell performance.
 * Develop customer segments based on behavior, lifecycle and needs; identify high-potential audiences and propensity-to-buy signals; translate business needs into data-driven targeting strategies.
 * Prepare and maintain campaign datasets and marketing bases, automate recurring campaign processes (selection, reporting, monitoring), and ensure scalability and reliability using SAS/SQL.
 * Build dashboards in Power BI to monitor campaign performance and funnel evolution, provide clear, actionable insights to marketing and commercial teams, and support test-and-learn frameworks (A/B testing, uplift analysis).
 * Act as a data partner in campaign planning and optimization cycles, translating commercial questions into data use cases and analyses, and working closely with digital marketers, campaign managers and conversion specialists.


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