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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # IT CRM D2c Senior Manager H/F - **Company:** Salomon / Groupe Amer Sports - **Location:** Annecy, France - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Data Analysis, Information Systems, Data Infrastructure, Digital Technology, Identity and Access Management, Cisco Discovery Protocol, Adobe Campaign, Information Technology - **Published:** July 31, 2026 - **Apply:** https://www.hellowork.com/fr-fr/emplois/81869777.html ## About the Role What We're Looking ForMaster's degree in Computer Science, Information Systems, Engineering, or a related field.8+ years of experience leading CRM, Customer Data Platform (CDP), Marketing Technology, or Digital Technology teams.Proven experience managing and developing high-performing teams.Strong expertise in CRM technologies such as Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar platforms.Solid understanding of first-party data ecosystems, customer identity, consent management, GDPR, and personalization strategies.Experience building technology roadmaps and managing strategic vendor partnerships.Strong business acumen with the ability to translate commercial needs into technology solutions.Experience leading complex cross-functional digital transformation initiatives.Passion for AI and practical experience integrating AI into business processes and team workflows.Excellent communication and stakeholder management skills.Fluent English &Intermediate French required.Profil recherchéBac +5 en informatique, systèmes d'information ou domaine équivalent.Plus de 8 ans d'expérience dans les technologies CRM, CDP ou Marketing Technology.Expérience confirmée en management et développement d'équipes.Maîtrise des plateformes CRM telles que Braze, Salesforce Marketing Cloud, Adobe Campaign ou équivalent.Bonne connaissance des environnements Consumer Data, de la gestion des identités, du consentement et du RGPD.Expérience dans la définition de roadmaps technologiques et le pilotage de partenaires.Forte orientation business et capacité à collaborer avec les équipes Marketing et Commerciales.Expérience dans des projets de transformation digitale internationaux.Appétence forte pour les technologies IA et leur adoption au sein des équipes.Excellentes capacités de communication et d'influence.Anglais courant indispensable ; français intermédiaire., * 8+ years of experience leading CRM, Customer Data Platform (CDP), Marketing Technology, or Digital Technology teams. * Proven experience managing and developing high-performing teams. * Strong expertise in CRM technologies such as Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar platforms. * Solid understanding of first-party data ecosystems, customer identity, consent management, GDPR, and personalization strategies. * Experience building technology roadmaps and managing strategic vendor partnerships. * Strong business acumen with the ability to translate commercial needs into technology solutions. * Experience leading complex cross-functional digital transformation initiatives. * Passion for AI and practical experience integrating AI into business processes and team workflows. * Excellent communication and stakeholder management skills. * Fluent English &Intermediate French required., * Bac +5 en informatique, systèmes d'information ou domaine équivalent. * Plus de 8 ans d'expérience dans les technologies CRM, CDP ou Marketing Technology. * Expérience confirmée en management et développement d'équipes. * Maîtrise des plateformes CRM telles que Braze, Salesforce Marketing Cloud, Adobe Campaign ou équivalent. * Bonne connaissance des environnements Consumer Data, de la gestion des identités, du consentement et du RGPD. * Expérience dans la définition de roadmaps technologiques et le pilotage de partenaires. * Forte orientation business et capacité à collaborer avec les équipes Marketing et Commerciales. * Expérience dans des projets de transformation digitale internationaux. * Appétence forte pour les technologies IA et leur adoption au sein des équipes. * Excellentes capacités de communication et d'influence. * Anglais courant indispensable ; français intermédiaire. ## Description Build, lead, coach, and develop a high-performing team of approximately 7 professionals. - Foster a culture of ownership, collaboration, continuous learning, and innovation. - Support the team's growth while strengthening technical and business capabilities. Deliver & Operate CRM Platforms - Lead the successful delivery and stabilization of the Braze Consumer Engagement platform. - Ensure operational excellence across CRM and Consumer Data platforms through robust governance, SLAs, monitoring, and incident management. - Continuously improve platform reliability, scalability, and performance. Partner with Business Teams - Act as the trusted technology partner for CRM, Loyalty, Consumer Engagement, and Marketing stakeholders. - Translate business priorities into technology roadmaps and actionable delivery plans. - Collaborate closely with Product, Digital, Data, and Commercial teams to maximize business value. Strengthen Consumer Data & Personalization - Build the data foundations required to enable segmentation, personalization, and consumer insights. - Collaborate with Data and Marketing teams to improve measurement capabilities and campaign effectiveness. - Support the evolution toward increasingly data-driven consumer engagement strategies. Drive AI Innovation - Identify and prioritize AI use cases supporting CRM and consumer engagement. - Partner with AI teams to accelerate personalization, campaign optimization, predictive analytics, and consumer intelligence initiatives. - Promote AI adoption within the team and embed it into everyday ways of working. Own the CRM Technology Strategy - Define and execute the long-term CRM technology roadmap. - Manage vendor relationships and technology partners. - Own the IT CRM D2C budget, ensuring investment decisions support business priorities and long-term platform evolution. Nous recherchons un(e) IT CRM D2C Senior Managerpour piloter la stratégie technologique CRM de Salomon et accompagner le développement de notre relation directe avec les consommateurs. Vous prendrez la responsabilité d'une équipe dédiée aux plateformes CRM et Consumer Data. Véritable partenaire des équipes Marketing, CRM et Digital, vous contribuerez à construire les fondations technologiques permettant de proposer des expériences toujours plus personnalisées et performantes. Vos principales missions : - Manager, développer et accompagner une équipe d'une dizaine de collaborateurs. - Piloter le déploiement et l'exploitation des plateformes CRM, notamment Braze. - Garantir la qualité de service, la disponibilité et la performance des plateformes. - Définir la feuille de route technologique CRM en lien avec les équipes métiers. - Développer les capacités de segmentation, de personnalisation et d'analyse des données consommateurs. - Identifier et déployer des cas d'usage IA appliqués au CRM et à l'engagement client. - Gérer les partenaires, les fournisseurs et le budget de l'activité. - Assurer un rôle de partenaire stratégique auprès des équipes CRM, Marketing, Loyalty et Digital. ## Related Videos - [Opening Keynote: Civic Coding, A Framework for Democratic Tech](https://www.wearedevelopers.com/videos/963-opening-keynote-civic-coding-a-framework-for-democratic-tech) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Designing How Work Feels: The Science Behind Sanofi’s Workplace Experience](https://www.wearedevelopers.com/videos/1848-designing-how-work-feels-the-science-behind-sanofi-s-workplace-experience) - [Introducing the W3C Web Sustainability Guidelines](https://www.wearedevelopers.com/videos/991-introducing-the-w3c-web-sustainability-guidelines) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [Empowering People in a Digital World: HR’s Next Big Chapter](https://www.wearedevelopers.com/videos/1813-empowering-people-in-a-digital-world-hr-s-next-big-chapter) ## Related Articles - [Best Companies to Work For in Paris: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/190-best-companies-to-work-for-in-paris-top-25-companies-in-2023) - [Best Companies to Work For in France: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/189-best-companies-to-work-for-in-france-top-25-companies-in-2023) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [Best Companies to Work For in Germany: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/33-best-companies-to-work-for-in-germany-top-25-companies-in-2023) - [Average Salary in France](https://www.wearedevelopers.com/magazine/269-average-salary-in-france) - [Data Analyst Salary in Switzerland](https://www.wearedevelopers.com/magazine/276-data-analyst-salary-in-switzerland)