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# CRM Specialist

- **Company:** Monese
- **Location:** London, UK
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** HTML, A/B Testing, Application Programming Interfaces (APIs), Data Analysis, Automation of Marketing
- **Published:** July 31, 2026
- **Apply:** https://uk.indeed.com/viewjob?jk=3764f2c81b8f66df

## About the Role

* At least 3 years of relevant CRM experience in a consumer-facing environment
 * Hands-on experience with Braze or a comparable CRM/marketing automation platform, used to build and execute campaigns
 * Comfortable with tech-related terminology (e.g. SDK, API) and able to adapt quickly to new tools
 * Knowledge of HTML and CMS systems is a plus
 * Ability to translate customer needs and insights into a meaningful, actionable strategy
 * Experience project managing multiple workstreams and prioritising effectively
 * Fluent English; experience in multi-national or multi-lingual environments is a valuable asset
 * Bonus points: experience in banking, fintech, or another regulated industry

## Description

* Build, execute, and iterate campaigns across email, push, SMS, in-app, and on-platform messaging in Braze
 * Monitor campaign performance closely and prepare post-campaign reports with actionable insights
 * Immerse yourself in qualitative and quantitative user data analysis
 * Use data and segmentation models to deliver the right message to the right user, through the most effective channel
 * Contribute to and implement A/B tests as part of structured testing plans
 * Collaborate closely with Marketing, Product, Data, and BI teams to align on strategy and execution, * Support the CRM lifecycle roadmap, ensuring ongoing monitoring, evaluation, and optimisation of all activity
 * Analyse user data to identify opportunities and challenges, using insights to drive informed decisions
 * Create and optimise customer engagement campaigns across email, SMS, push, and in-app messaging
 * Own campaign delivery, QA, and audience segmentation to ensure accurate, timely execution
 * Track key performance indicators and turn results into clear recommendations for continuous improvement
 * Collaborate with data and BI experts to support data-driven decision-making


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