> Markdown version of [/jobs/ext/1668039-eu-ms-b2b-marketing-manager-information-display-technology-europe](https://www.wearedevelopers.com/jobs/ext/1668039-eu-ms-b2b-marketing-manager-information-display-technology-europe). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # EU MS B2B Marketing Manager - Information Display & Technology Europe - **Company:** LG Electronics - **Location:** Eschborn, Germany - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Software as a Service, Automation of Marketing, Microsoft Dynamics, Salesforce.Com, SQL Databases, Eloqua, Information Technology, Data Analytics, Hubspot - **Published:** July 31, 2026 - **Apply:** https://de.indeed.com/viewjob?jk=0953be2917dfeeca ## About the Role * 6 to 8 years of B2B marketing experience. * Experience managing multi-country or pan-European marketing programs. * Strong knowledge of demand generation, lead nurturing, funnel management, and sales enablement. * Experience working closely with sales teams and driving pipeline growth. * Background in technology, IT, SaaS, enterprise solutions, consulting, or related industries. * Experience with CRM and marketing automation platforms (Salesforce, Dynamics, Eloqua, HubSpot, or similar). * Strong stakeholder management, strategic thinking, and communication skills. * Experience managing marketing budgets, agencies, and external vendors. * Experience using AI tools to improve marketing effectiveness, content development, reporting, and campaign execution. * Strategic thinker with a strong commercial mindset. * Data-driven and results-oriented. * Strong storyteller and communicator. * Comfortable working in a multicultural, fast-paced European environment. * Demonstrated leadership potential and ambition to grow into a senior marketing leadership role. * Fluent English; additional European languages are a plus. ## Description We are looking for an experienced B2B marketing professional to drive strategic marketing initiatives across Europe, supporting our Information Display and Information Technology businesses. This role combines marketing strategy, demand generation, account-based marketing, partner engagement, customer marketing, and sales enablement. Working closely with sales teams, European subsidiaries, HQ, product managers, and partners, you will develop and execute programs that increase market visibility, strengthen customer relationships, generate pipeline, and support business growth. This position is ideal for a commercially minded marketer. Key roles and responsibilities * Lead integrated 360° marketing campaigns across digital, events, partner marketing, ABM, content, email, and social channels. * Own demand generation and lead generation programs, driving measurable contribution to pipeline and revenue. * Manage and optimize the customer journey from Contact MQL SQL Opportunity in close collaboration with Sales and BDM teams. * Develop and execute pan-European customer events, roadshows, partner events, sponsorships, and executive engagement programs, ensuring strong brand visibility, customer engagement, and lead generation impact. * Develop and execute strategic Account-Based Marketing (ABM) initiatives across Europe. * Create customer engagement programs, partner marketing initiatives, and sales enablement materials to support growth and cross-selling opportunities. * Monitor campaign performance, ROI, funnel conversion, lead quality, and marketing-influenced pipeline. * Collaborate with HQ, subsidiaries, product teams, agencies, and strategic partners to ensure impactful execution across markets. * Manage marketing budgets, agency relationships, and investment plans, ensuring ROI measurement and alignment with business objectives. ## Related Videos - [Integrate your Cognitive Assistant with 3rd-party DBs and software](https://www.wearedevelopers.com/videos/249-integrate-your-cognitive-assistant-with-3rd-party-dbs-and-software) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) - [Inside Mercedes-Benz: How CIO Katrin Lehmann is Empowering 5,000 Developers and Driving Digital Change](https://www.wearedevelopers.com/videos/1360-inside-mercedes-benz-how-cio-katrin-lehmann-is-empowering-5-000-developers-and-driving-digital-change) - [Beyond Hiring: Building a Sustainable Talent Acquisition Engine at Deutsche Bahn](https://www.wearedevelopers.com/videos/1856-beyond-hiring-building-a-sustainable-talent-acquisition-engine-at-deutsche-bahn) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1520-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) - [TiDB, One Layer at a Time: How Distributed SQL Became an Agentic AI Backbone](https://www.wearedevelopers.com/videos/100117-tidb-one-layer-at-a-time-how-distributed-sql-became-an-agentic-ai-backbone) ## Related Articles - [Finding IT & Technology English-speaking Jobs in Germany ](https://www.wearedevelopers.com/magazine/446-finding-it-technology-english-speaking-jobs-in-germany) - [Best Companies to Work For in Germany: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/33-best-companies-to-work-for-in-germany-top-25-companies-in-2023) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [Where To Find Software Engineering Jobs](https://www.wearedevelopers.com/magazine/396-where-to-find-software-engineering-jobs)