> Markdown version of [/jobs/ext/1681071-crm-specialist](https://www.wearedevelopers.com/jobs/ext/1681071-crm-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# CRM Specialist

- **Company:** Air Apps
- **Location:** Madrid, Spain
- **Salary:** €35,000.0 - €42,000.0
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Electronic Mailing, Email Production, Google Analytics, Automation of Marketing, Salesforce.Com, Workflow Management Systems, Klaviyo Email and SMS Marketing, Marketo, Data Analytics, Dynamic Content, Tools for Reporting, Hubspot
- **Published:** July 20, 2026
- **Apply:** https://www.adzuna.es/contact-us.html

## About the Role

+ Around 3+ years of experience in CRM management, email marketing, or marketing automation.
 + Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
 + Strong understanding of email marketing best practices, segmentation, and automation workflows.
 + Experience with A/B testing, personalization, and dynamic content strategies.
 + Knowledge of lead scoring, drip campaigns, and customer journey mapping.
 + Familiarity with HTML/CSS for email formatting is a plus.
 + Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
 + Strong attention to detail and ability to optimize email deliverability and engagement rates.
 + Experience working in fast-paced, data-driven marketing environments.

## Description

As a CRM Specialist at Air Apps, you will be responsible for managing and optimizing customer relationship management (CRM) systems and email marketing campaigns. You will work on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention.
This role requires expertise in CRM platforms such as HubSpot, Marketo, Salesforce, or Klaviyo, as well as a strong understanding of email marketing best practices, automation workflows, and data-driven optimization.

 + This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts., + Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
 + Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
 + Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
 + Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
 + Optimize email templates, A/B test subject lines, and improve deliverability.
 + Create and maintain customer segmentation strategies for targeted campaigns.
 + Collaborate with marketing, sales, and product teams to personalize customer interactions.
 + Implement behavioral triggers and automation workflows to improve retention.
 + Ensure compliance with GDPR, CCPA, and email marketing regulations.
 + Stay up to date with CRM trends, personalization strategies, and automation best practices.


## Related Videos

- [Personal Branding for Top HR Professionals](https://www.wearedevelopers.com/videos/1471-personal-branding-for-top-hr-professionals)
- [Integrate your Cognitive Assistant with 3rd-party DBs and software](https://www.wearedevelopers.com/videos/249-integrate-your-cognitive-assistant-with-3rd-party-dbs-and-software)
- [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application)
- [Would You Buy Your Own HR? A Product Mindset for People Leaders](https://www.wearedevelopers.com/videos/1874-would-you-buy-your-own-hr-a-product-mindset-for-people-leaders)
- [HR ROBO SAPIENS: Decoding AI Agents and Workflow Automation for Modern Recruitment](https://www.wearedevelopers.com/videos/1470-hr-robo-sapiens-decoding-ai-agents-and-workflow-automation-for-modern-recruitment)
- [Beyond Autocomplete: Local AI Code Completion Demystified](https://www.wearedevelopers.com/videos/961-beyond-autocomplete-local-ai-code-completion-demystified)

## Related Articles

- [Spanish Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/353-spanish-business-culture-and-etiquette)
- [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs)
- [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market)
- [7 Most Popular Web Developer Jobs in Europe](https://www.wearedevelopers.com/magazine/163-7-most-popular-web-developer-jobs-in-europe)
- [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025)
- [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies)