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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director, AI Powered Measurement - **Company:** Publicis Groupe - **Location:** New York, NY, United States - **Experience:** Expert - **Salary:** $135,375.0 - **Contract:** Temporary contract - **Skills:** Application Programming Interfaces (APIs), Artificial Intelligence, Customer Data Management, Data Governance, Python (Programming Language), Machine Learning, NumPy, Power BI, Tensorflow, SQL Databases, Data Processing, Pytorch, Apache Spark, Deep Learning, Pandas, Data Programming, Machine Learning Operations - **Published:** July 8, 2026 - **Apply:** https://www.disabledperson.com/jobs/73557248-director-ai-powered-measurement ## About the Role * 8+ years of product management or product leadership experience, ideally in ad tech, * martech, or marketing analytics platforms. * Deep and applied knowledge understanding of media measurement methodologies, * including MTA (multi-touch attribution), MMM (marketing mix modeling), and * causal/incrementality testing. * Demonstrated experience building or integrating complex, technology-enabled AI/ML-driven * products with proven value creation. * Strong background in the marketing technology (MarTech) or advertising technology (AdTech) * space, with familiarity in areas such as programmatic media, campaign optimization, * customer data platforms, and creative automation. Familiarity with advertising ecosystem * dynamics, including DSPs, SSPs, CDPs, marketing clouds, and agency workflows. * Familiarity with AI/ML, APIs, and developer platforms; ability to translate technical * capabilities into differentiated user experiences in marketing and advertising applications. * Familiarity with data processing principles and visualization (e.g., pandas/NumPy, PowerBI), * deep learning frameworks (e.g., TensorFlow/PyTorch), model operations management (e.g., * MLFLow, Spark MLib), and agentic frameworks (e.g., LangChain / LangGraph) * Strong execution background with a record of shipping complex platform products. * Excellent communication and stakeholder management skills, with the ability to influence at * executive and technical levels. * Experience with data programming languages, namely SQL and/or Python * Entrepreneurial mindset with comfort operating in a fast-moving, ambiguous environment. ## Description Our Lead Product Manager, Measurement will drive the strategy, development, and execution of marketing measurement capabilities within MRCL. This role is central to empowering advertisers, marketers, and agency partners with advanced insights that optimize spend, improve campaign performance, and demonstrate ROI across the entire connected marketing ecosystem. The ideal candidate combines expertise in product strategy, AI-driven marketing workflows, KPIs & performance tracking, analytical modeling and attribution capabilities with proven leadership in bringing complex products to market. As a leader in our CoreAI platform team, this role: * Has the opportunity to shape the data foundation for the Groupe's strategic asset, and * priority investment focus. * Will collaborate with the strongest AI developers, engineers, and data scientists in the * marketing and advertising space * Join and help grow a focused and performance-driven environment where data excellence * fuels innovation in marketing and advertising AI. The Key Responsibilities: * Define and lead the product vision and roadmap for AI-driven marketing measurement * capabilities, aligning with business strategy and customer needs. * Partner with data science and engineering teams to design scalable measurement * methodologies across the paid, earned, shared, and owned marketing ecosystem e.g., * incrementality testing, attribution modeling, and ROI forecasting. * Translate complex technical concepts into marketer-friendly tools and insights tailored for * different end users (brand marketers, agency planners, CMOs, industry verticals). * Collaborate with clients and industry partners to establish next-generation measurement * standards in marketing (creative, media) effectiveness and cross-channel attribution tied to * business outcomes. * Identify potential risks to product development and propose mitigation strategies, while * ensuring Ensure compliance with privacy regulations and evolving data governance * standards in all product development. * Lead cross-functional teams to deliver best-in-class UX for measurement dashboards, * reporting and forecasting APIs, and real-time insights. * Monitor competitive trends and emerging technologies in AI, marketing analytics, and ad * measurement to inform product strategy. * Partner with commercial and customer success teams to craft go-to-market strategies and * deliver feedback-driven product improvements. * Work with group partners to define and monitor key performance indicators (KPIs) that * measure the adoption and business impact of the developed and deployed AI-driven * measurement capabilities. ## Related Videos - [Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work](https://www.wearedevelopers.com/videos/100244-marketing-x-product-how-we-stopped-gaslighting-each-other-and-built-ai-products-that-actually-work) - [Advanced Typing in TypeScript](https://www.wearedevelopers.com/videos/496-advanced-typing-in-typescript) - [Vectorize all the things! 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