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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director, Audiences, Data & Measurement - DMN - **Company:** Dick's Sporting Goods Inc - **Location:** United States (Remote available) - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Ad Management, Artificial Intelligence, Data Analysis, Data Sharing, Inventory Management Software, Data Analytics, GPT - **Published:** July 1, 2026 - **Apply:** https://dickssportinggoods.wd1.myworkdayjobs.com/DSG/job/Remote---US/Director--Audiences--Data---Measurement---DMN_202611256 ## About the Role * Bachelor's Degree * 10-15 years experience, including deep understanding of first-party data, identity, and privacy-safe activation, media measurement methodologies, reporting systems and automation concepts * Significant experience in retail media, digital advertising, ad tech, or data-driven media environments. * Significant experience with clean rooms, data cloud platforms, and BI tools ## Description Audience & Data Collaboration Strategy & Roadmap * Define the Dick's Media audience strategy in partnership with the enterprise audience team, including segmentation frameworks, activation principles, and governance models. * Establish a clear audience roadmap aligned to advertiser needs, platform capabilities, and long-term retail media growth. * Partner with Product, Engineering, and Data Science teams to translate audience strategy into prioritized platform initiatives. * Set standards for audience taxonomy, definitions, and usage across managed service and self-service environments. * Serve as a strategic advisor to Sales and GTM teams on audience positioning and value narratives. * Set the data collaboration strategy and use cases for retail media, including clean rooms and privacy-safe data sharing models. * Partner with Legal, Privacy, Security, and Engineering teams to ensure collaboration frameworks meet regulatory and governance standards. * Lead business requirements for partner selection and roadmap prioritization without owning vendor implementation Measurement & Insights Strategy * Own the measurement philosophy and roadmap for Dick's Media, spanning brand insights, campaign performance, incrementality, and effectiveness. * Define measurement standards across sales, ROAS, conversion metrics, incrementality and lift methodologies, and audience-level insights and diagnostics. * Partner with Analytics, Finance, and Data Science teams to align on measurement frameworks and metric definitions, ensure methodological consistency and governance, and deliver advertiser-facing credibility and transparency. * Guide the evolution of closed-loop measurement, multi-touch attribution and life time value methodologies using first-party retail data, without directly executing analyses. Reporting, Tooling & Workflow Automation Strategy * Set the strategic vision for end-to-end retail media tooling and automation, spanning campaign planning, inventory management, activation workflows, measurement, and reporting. * Define requirements and priorities for integrated workflow and reporting capabilities, including planning and inventory management tools, campaign setup and execution workflows, scalable automated reporting, self-service dashboards, and standardized yet customizable outputs. * Establish a cohesive workflow strategy that connects audience, planning, activation, measurement, and reporting into a seamless, scalable ecosystem across managed service and self-service offerings. * Partner with Product, Engineering, and Analytics teams to shape roadmaps that reduce manual intervention, streamline operational processes, and scale insight generation and delivery. * Advocate for automation-first, platform-driven approaches that improve efficiency, reduce friction, and enable advertiser autonomy while supporting varying levels of advertiser sophistication. * Ensure tooling and reporting capabilities are tightly aligned with audience strategy and measurement frameworks, enabling consistent, trusted, and actionable outputs. * Define strategic frameworks that guide managed service and self-service workflows, including campaign creation, audience selection, measurement integration, and reporting experiences. * Influence cross-functional enablement and adoption strategies with Sales and Account teams, ensuring tools and workflows are effectively leveraged-without direct ownership of campaign execution. Cross-Functional Leadership & Influence * Act as a strategic connector between Sales, Product, Engineering, Data Science, and Analytics teams. * Translate advertiser and market needs into clear, prioritized strategy inputs for platform and data teams. * Influence executive stakeholders through clear, outcome-focused storytelling. * Establish clarity on roles, responsibilities, and decision frameworks across teams. * Define success metrics tied to capability adoption, advertiser impact, and revenue performance. Developing Talent and Teammate Engagement * Build effective teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset. * Manage execution responsibilities and workload of direct/indirect reports to achieve functional deliverables on time and with quality. * Develops talent through coaching, feedback, exposure, and stretch assignments in order to meet their own career goals as well as the organization's priorities * Establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives. * Drive the talent selection process in alignment with the company's talent philosophy for open direct/indirect reporting positions; Ensure all direct reports are appropriately trained and on-boarded. * Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes., Design, configure and deliver end-to-end supply planning solutions on the o9 platform. 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