> Markdown version of [/jobs/ext/1692705-user-acquisition](https://www.wearedevelopers.com/jobs/ext/1692705-user-acquisition). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # User Acquisition - **Company:** Macadam Technologies, S.l. - **Location:** Spain - **Contract:** Permanent contract - **Skills:** Google AdWords, Artificial Intelligence, Network Optimization - **Published:** July 16, 2026 - **Apply:** https://www.jobleads.com/es/job/e01502b3b06ca98ef5592a04d8755cd43 ## About the Role * 3-6 years of hands-on experience in mobile user acquisition. * Deep expertise across major platforms like Meta, TikTok, and AppLovin, as well as SDK ad networks and rewarded ad networks. * Experience across both gaming and non-gaming app (health, wellness). You understand the nuances around how performance campaigns and creatives differ. * Experience with IAP-driven UA, you know what changes about campaign strategy and network optimisation for IAP campaigns. * CPA and affiliate channel experience tracking setup, publisher relationships, payout economics. * Strong creative mind: you come up with original angles, write briefs a creative team can execute against, and iterate based on data or identifying up and coming social media trends. * Highly analytical and fluent with MMP and BI tools; able to turn insights into action fast. * You use AI already as part of day-to-day tasks: you use it to automate repetitive parts of your job and actively look for the next thing to automate. * Not a yes-person. If your manager is wrong, say so. If a process is broken, flag it. Direct, honest feedback in both directions is how we get things done. * Fluent English, written and spoken. ## Description You will play a key role in leading our user acquisition at Macadam day to day: planning, optimisation, measurement, and creative testing. This is a hands-on operator role managing significant budgets with clear ROAS targets. You'll work alongside our existing UA Manager and closely with our creative, data, and product teams, and you'll have real autonomy to move fast, test, and drive our DAU growth. We're looking for someone who is curious about what's next. Someone who keeps a close eye on how people discover apps, enjoys testing new ideas, and can spot opportunities early. Whether that's new ad networks, organic growth, AI-driven campaign automation, or emerging channels, you'll play a central role in shaping how Macadam grows., * Operate across key partners: Meta, TikTok, Apple Search Ads, Google Ads, AppLovin, plus SDK and vertical ad networks, apps with first-party inventory, like Citymapper * Manage monthly budgets with clear profitability targets. * Acquisition performance analysis at the network, campaign, creative, and geo level - optimizing toward retention and LTV-based targets, not installs. * Turn performance data into testable creative hypotheses, and brief our in-house creative team with sharp, actionable briefs. * Grow our affiliate and CPA channels: payout models, publisher recruitment, tracking, ongoing management. * Explore growth levers beyond paid: ASO, organic and search discovery, referral working with the wider growth team. * Optimize and improve our existing campaign management, creative, and AI tools and share what works with the rest of the team. * Build and maintain strong relationships with our ad network and platform partners. * Collaborate closely with Creative, Product, Data, and Monetisation to drive growth as one team. ## Related Videos - [How to Build a Monetization Strategy Based on User's in-app Behavior](https://www.wearedevelopers.com/videos/174-how-to-build-a-monetization-strategy-based-on-user-s-in-app-behavior) - [Edit Your Future: Queerverse Radical AI](https://www.wearedevelopers.com/videos/909-edit-your-future-queerverse-radical-ai) - [Build Delightful Mobile Experiences with Kotlin, Realm, and Atlas Device Sync](https://www.wearedevelopers.com/videos/694-build-delightful-mobile-experiences-with-kotlin-realm-and-atlas-device-sync) - [Winning talents through play - Corporate Gaming with AKEYI](https://www.wearedevelopers.com/videos/1062-winning-talents-through-play-corporate-gaming-with-akeyi) - [AI is dead, long live AK](https://www.wearedevelopers.com/videos/1093-ai-is-dead-long-live-ak) - [Full Spectrum File Uploads](https://www.wearedevelopers.com/videos/870-full-spectrum-file-uploads) ## Related Articles - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Dev Digest 132 - Binging WADFlix?](https://www.wearedevelopers.com/magazine/473-dev-digest-132-binging-wadflix) - [How to Tell if Something Was Written by ChatGPT](https://www.wearedevelopers.com/magazine/314-how-to-tell-if-something-was-written-by-chatgpt) - [How To Use ChatGPT To Make Money](https://www.wearedevelopers.com/magazine/354-how-to-use-chatgpt-to-make-money) - [How to start an AI project for a good cause and boost your career](https://www.wearedevelopers.com/magazine/15-how-to-start-an-ai-project-for-a-good-cause-and-boost-your-career)