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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director of Measurement & Reporting, IQVIA Digital - **Company:** IQVIA - **Location:** New Providence, NJ, United States - **Experience:** Expert - **Salary:** $114,400.0 - $319,000.0 - **Contract:** Permanent contract - **Skills:** Data Analysis, Data Architecture, Data Analytics - **Published:** July 7, 2026 - **Apply:** https://dejobs.org/x/x/049F964D46984EC783FDBBFAC05DBE0B/job/ ## About the Role * 10+ years of product management leadership in AdTech, MarTech, analytics, media measurement, and/or digital media. * Proven track record of leading complex product portfolios from strategy to scaled adoption. * Deep expertise in measurement, reporting, insights, or advertiser-facing analytics platforms. * Strong ability to translate customer needs into product requirements, frameworks, and prioritized roadmaps. * Exceptional communication and storytelling skills, especially when influencing senior stakeholders. * Analytical mindset with fluency in product performance measurement and data driven decision-making. * Passion for scaling teams, building systems, and creating repeatable excellence across product development. ## Description As the Director of Measurement & Reporting within the Media OS product organization, you will own the vision, strategy, and execution for how performance insights, campaign analytics, and privacy-safe measurement evolve across our activation platform. You will lead a portfolio that delivers accurate, actionable, and trustworthy intelligence-powering advertiser decision-making, internal optimization workflows, and the next generation of Media OS automation and predictive capabilities. You will drive a multiyear roadmap that spans data architecture, reporting frameworks, workflow simplification, and scalable measurement innovation. Partnering closely with Engineering, Data Science, Identity, Activation, Partnerships, and customer-facing teams, you will steward end-to-end product delivery-from foundational schema design and platform migration to global launch, scale, and continuous refinement. This role is ideal for a product leader with deep measurement expertise, strong data instincts, and a passion for transforming complex technical systems into intuitive, high-trust customer experiences. You will play a key leadership role in shaping how Media OS quantifies value, drives adoption, and unlocks performance impact for advertisers- while building the underlying systems that enable organizational clarity, repeatability, and strategic acceleration., Lead the Product Vision & Strategy * Own the strategic direction for the Media OS Measurement & Reporting portfolio, defining a long-term vision that aligns to business growth and customer needs. * Drive product strategy grounded in market realities, competitive insights, and advertiser pain points. * Develop clear value propositions and product narratives that guide roadmap prioritization and inspire cross-functional alignment. * Ensure the product portfolio continuously differentiates through innovation, measurable performance impact, and customer-centric outcomes. Shape and Execute a Strong Roadmap * Partner deeply with Engineering, Data Teams, and other cross-functional partners to define, refine, and execute a scalable roadmap. * Identify opportunities for platform expansion, workflow simplification, automation, and new measurement capabilities. * Balance short-term delivery with long-term architectural and strategic investments. * Create frameworks that allow for repeatable roadmap prioritization across use cases, customer segments, and geographies. Drive Adoption, Performance & Customer Impact * Lead product readiness, enablement, and adoption strategies that help teams understand, use, and champion your products. * Build data-backed mechanisms to identify adoption blockers, usability gaps, and unmet customer needs. * Turn insights into product improvements that increase usage, drive stickiness, and unlock revenue impact. * Ensure customer experiences are intuitive, integrated, and deliver value from onboarding through advanced usage. Guide Go-to-Market in partnership with Strategy & Product Marketing * Partner with Product Marketing to shape strategic launch moments, positioning, and messaging. * Ensure GTM efforts reflect product reality, customer needs, and market opportunity. * Collaborate on launch requirements, readiness criteria, and success metrics- ensuring organizational alignment and clarity. * Provide subject-matter expertise during GTM planning, supporting clear communication of capabilities and customer value. Build and Lead a High-Performing Product Organization * Manage and mentor a team of Product Managers/Owners focused on measurement, reporting, and advertiser analytics. * Foster a high-performance culture grounded in customer empathy, data-driven thinking, and execution excellence. * Raise talent density through coaching, clear role definition, and thoughtful career paths. * Champion cross-functional collaboration and alignment across engineering, sales, marketing, and analytics teams. Operate with Excellence & Scale * Define product success metrics tied to adoption, usage, platform reliability, and revenue contribution. * Use data to guide product decisions, measure impact, and continuously optimize platform performance. * Build durable systems, rituals, and processes that enable fast, confident decision making and scalable execution. * Ensure operational rigor across planning, delivery, and measurement. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Blueprints for Success: Steering a Global Data & AI Architecture](https://www.wearedevelopers.com/videos/1577-blueprints-for-success-steering-a-global-data-ai-architecture) - [Modern Data Architectures need Software Engineering](https://www.wearedevelopers.com/videos/1030-modern-data-architectures-need-software-engineering) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) ## Related Articles - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [Stephan Gillich - Bringing AI Everywhere](https://www.wearedevelopers.com/magazine/489-stephan-gillich-bringing-ai-everywhere) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [MLOps – What’s the deal behind it?](https://www.wearedevelopers.com/magazine/125-mlops-what-s-the-deal-behind-it) - [Events like RSAC Get You CISOs. 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