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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Team Chevy, Social Media Specialist - **Company:** General Motors - **Location:** United States (Remote available) - **Experience:** Experienced - **Salary:** $80,000.0 - $109,000.0 - **Contract:** Permanent contract - **Skills:** Data Analysis, Alwayson, User Generated Content - **Published:** July 10, 2026 - **Apply:** https://generalmotors.wd5.myworkdayjobs.com/Careers_GM/job/Remote---United-States/Team-Chevy--Social-Media-Specialist_JR-202614117 ## About the Role The General Motors Global Social Marketing team is seeking a motivated, detail-oriented Social Media Specialist to support the social media and brand engagement efforts for Team Chevy and Chevrolet's motorsports programs. This role sits within the Social Media Marketing organization and focuses on managing Team Chevy social channels, day-to-day activity, and racing coverage. As a social-first thinker with a passion for motorsports and digital trends, you will help manage content calendars, collaborate with internal teams and agencies, and foster a loyal, engaged racing community. Your experience in social media execution will help elevate the Team Chevy social presence and deliver against key KPIs including reach, engagement, and brand loyalty., * 2-4+ years of experience in social media, content development, campaign support, or community management, ideally within an agency, brand, entertainment, or sports environment. * Motorsports, automotive, performance vehicle, or live event experience and/or passion strongly preferred. * Strong understanding of major social platforms (Meta, Instagram, X, TikTok, YouTube, etc.) and platform-native best practices. * Demonstrated ability to create or brief compelling, on-brand social content tailored to platform and audience. * Excellent written and verbal communication skills with a keen attention to detail. * Strong organizational and project management skills; comfortable managing multiple priorities in a fast-paced environment. * Collaborative, team-oriented mindset with experience working across cross-functional teams and external agencies. * Proactive self-starter with a problem-solving, "find a way" mentality. * Other Requirements: * Bachelor's degree required; Marketing, Communications, Public Relations, Business, or related field preferred * Ability and willingness to travel regularly to North American racing events and work some evenings/weekends aligned to race schedules. Travel up to 50%. ## Description * Content Planning & Campaign Support * Lead and assist in developing evergreen and racing-focused social strategies and content that align with brand pillars, race education, seasonal motorsports calendars, and event-specific needs. * Support best-in-class social campaigns that reflect Chevrolet and Team Chevy priorities and key customer demographics. * Content Calendar & Channel Management * Help manage always-on and race-weekend content calendars for Team Chevy social channels. * Coordinate with cross-functional teams, legal, and external and agency partners to ensure timely approvals and delivery of content. * Ensure content is formatted and optimized for platform-specific best practices, with a strong emphasis on real-time race coverage and live event storytelling. * Racing Coverage & On-Site Support * Support live coverage at key race events, capturing and coordinating real-time content from the track to social channels. * Collaborate with teams and partners on-site to bring the Team Chevy story to life in social-friendly formats. * Community Development & Engagement * Support the growth of loyal Team Chevy communities across platforms by engaging fans, creators, drivers, teams, and partners. * Assist with influencer relationships and user-generated content (UGC) initiatives to foster advocacy within the motorsports community. * Project & Stakeholder Management * Help organize and track workstreams with internal teams and agencies for content planning, race-weekend execution, timelines, and deliverables. * Monitor progress of social initiatives to ensure all milestones and publishing deadlines are met. * Analytics & Optimization * Partner with analytics teams to gather performance data and help deliver monthly and post-event insights. * Use learnings to refine future content, race coverage approaches, and community engagement strategies. * Platform, Brand & Trend Stewardship * Maintain relationships with platform partners and stay current on motorsports, social, and creator best practices. * Ensure all content reflects Chevrolet and Team Chevy's brand tone, voice, and visual identity. * Monitor emerging social and racing trends (e.g., formats, meme culture, motorsports terminology, fan behaviors) to inform timely and relevant content ideas., This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. ## Related Videos - [Car's are Technology on Wheels - Impact of Software and IT Competence in Automotive](https://www.wearedevelopers.com/videos/780-car-s-are-technology-on-wheels-impact-of-software-and-it-competence-in-automotive) - [Fireside Chat with Warren Spector & John Romero](https://www.wearedevelopers.com/videos/1406-fireside-chat-with-warren-spector-john-romero) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Fleet Management - Reinvented](https://www.wearedevelopers.com/videos/473-fleet-management-reinvented) - [Leverage Cloud Computing Benefits with Serverless Multi-Cloud ML ](https://www.wearedevelopers.com/videos/78-leverage-cloud-computing-benefits-with-serverless-multi-cloud-ml) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) ## Related Articles - [How software is steering vehicle technology](https://www.wearedevelopers.com/magazine/515-how-software-is-steering-vehicle-technology) - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine) - [Dev Digest 102 - Race conditions](https://www.wearedevelopers.com/magazine/386-dev-digest-102-race-conditions) - [The Prompt Engineer ✍️](https://www.wearedevelopers.com/magazine/216-the-prompt-engineer) - [How to Turn Community Events Into a Powerful AI GTM Engine: The Daytona Playbook](https://www.wearedevelopers.com/magazine/732-how-to-turn-community-events-into-a-powerful-ai-gtm-engine-the-daytona-playbook) - [Dev Digest 107 - And the OSScar goes to…](https://www.wearedevelopers.com/magazine/405-dev-digest-107-and-the-osscar-goes-to)