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# Paid Social Specialist

- **Company:** Ziff Davis
- **Location:** United States (Remote available)
- **Experience:** Experienced
- **Salary:** $80,000.0 - $100,000.0
- **Contract:** Permanent contract
- **Skills:** Midjourney, Microsoft Excel, Artificial Intelligence, Final Cut Pro, Big Data, WYSIWYG, Facebook Ads Manager, Performance Monitor, GPT
- **Published:** July 14, 2026
- **Apply:** http://app.jobvite.com/CompanyJobs/Careers.aspx?c=q2h9Vfw7&j=oE6uAfwy&k=Apply&su=fAMaVfwb

## About the Role

* Experience: 3-5 years running paid social with direct-response, e-commerce results - ideally spanning both media buying and creative production.

 * Media Buying: Advanced expertise in Meta Ads Manager; familiarity with TikTok or other paid social platforms is a strong plus.

 * Creative & AI Fluency: Proficiency in the modern AI creative stack (e.g., Midjourney, ChatGPT for copy, AI video tools) and WYSIWYG design/video tools (Canva, CapCut, or CMS builders).

 * Landing Page Mastery: Proven ability to build high-converting landing pages - you understand where the button goes, how social proof is laid out, and how to reduce friction.

 * Analytical Rigor: Proficiency in Excel/Google Sheets and AI tools; comfort working with large datasets to find conversion trends and translate them into actionable insight.

 * Affiliate & Retail Knowledge: Understanding of affiliate dynamics (EPC, revenue-share models, third-party tracking) and the seasonal cycles of e-commerce.

 * Education: Bachelor's degree in Marketing, Design, Communications, or a related field - or an equivalent portfolio and track record.

## Description

* Media Buying & Execution: Own end-to-end campaign setup, bidding, and budget allocation on Meta (our starting platform), expanding to TikTok and additional channels as the program grows.

 * Creative Production: Produce and deploy ad creative at scale using the modern AI creative stack, continuously expanding the volume and variety of your testing.

 * Landing Pages & CRO: Build and optimize high-converting, custom landing pages - owning the full path from social platform to an affiliate partner's sale.

 * Data Integrity & Tracking: Own tracking infrastructure and UTM parameters so every click and conversion is accurately attributed.

 * Testing & Iteration: Run a rapid test-and-learn loop across audiences, creative, and pages - cutting underperformers, doubling down on winners, and improving ROAS, CVR, and CTR in the process.

 * E-commerce Psychology & Trends: Apply deep knowledge of shopping behavior and seasonal cycles (Prime Day, BFCM, etc.) to content that sells.

 * Performance Analysis: Monitor performance daily, diagnose friction anywhere in the funnel, and translate data into the next round of action.


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