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# Data Analyst - West Virginia University

- **Company:** LEARFIELD
- **Location:** Morgantown, WV, United States
- **Experience:** Starter
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Databases, Data Visualization, Microsoft Dynamics CRM, R (Programming Language), Python (Programming Language), Microsoft Office, Power BI, Salesforce.Com, SQL Databases, Tableau (Software), Information Technology, Data Analytics, Domo, Programming Languages
- **Published:** July 15, 2026
- **Apply:** https://www.teamworkonline.com/employment_opportunities/2180149/interest_expressions/new

## About the Role

* 1+ years of data & analytics-focused work
 * Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.
 * Proficiency in at least one programming language such as SQL, R, Python, etc.
 * Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office
 * Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required
 * Can translate your knowledge & experience to business use-cases and prioritized work
 * Sports/media/entertainment or sponsorship experience is a plus, but not required
 * Must possess a high level of integrity and honesty; ability to influence others through leading by example
 * Manage time effectively and orchestrate multiple tasks simultaneously

Preferred Qualifications:

 * Bachelor's degree or equivalent in related technical field e.g. Sports Business Management, Compute Science, Economics, Mathematics, Physics, Information Technology, etc.

## Description

* Performs on-going data analysis pertaining to the university's customer database, while maintaining, querying, validating the CRM and ticketing databases.
 * Work with Learfield Amplify Director of Ticket Sales & Service to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy
 * Support Learfield with tracking sponsor sales and activation statistics
 * Leverage data within Fanbase to identify new ticketing and sponsorship prospects for sales team
 * Manage current and new Business Intelligence tools to help Learfield and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation
 * Produce research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring
 * Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create and segment data
 * Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.
 * Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities


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