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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # GTM Systems Lead - **Company:** Chowbus, Inc. - **Location:** Chicago, IL, United States - **Experience:** Expert - **Salary:** $130,000.0 - $160,000.0 - **Contract:** Permanent contract - **Skills:** Business Systems, Software as a Service, Customer Data Management, Automation of Marketing, Salesforce.Com, Operational Systems, Hubspot - **Published:** July 8, 2026 - **Apply:** https://www.chicagocareersite.com/job.asp?id=3314090494&tx=UT5854THV&pt=1&aff=0B19D771-A501-4A5E-8338-2A822B784D54&utm_source=Job%20Feed&utm_medium=textkernel&utm_campaign=DE&utm_term=0B19D771-A501-4A5E-8338-2A822B784D54 ## About the Role * 6+ years in revenue operations, GTM systems, CRM strategy, or business systems, with clear ownership of platform direction and architecture * Deep working knowledge of at least one major CRM platform (Salesforce, HubSpot, or equivalent) and comfort evaluating platforms objectively * Experience owning a CRM roadmap, major implementation, or platform migration end to end * Strong grasp of how CRM connects to marketing automation, sales engagement, support, and operational systems via integrations * Ability to build a business case and drive a platform decision with executive stakeholders * Restaurant tech, POS, payments, SaaS, or marketplace background preferred * Bilingual English/Chinese preferred Work Condition: * This role primarily involves extended periods of sitting and working at a computer, requiring focus and attention to detail * Flexibility and adaptability are key, as the role may involve adjusting to different time zones and work settings ## Description The GTM (Go-To-Market) Systems Lead owns the strategy, architecture, and direction of Chowbus's CRM and the platforms around it - marketing automation, sales engagement, support, and operations tooling. As we scale across North America and add new product lines, this role ensures our go-to-market systems work as one connected stack: the right platforms, a coherent data model, and a clear roadmap. You will set direction and design, partnering with a dedicated Salesforce team that executes and maintains the platform day to day, and you will lead the evaluation of major platform decisions - including whether our current CRM is the right long-term foundation. What You'll Focus On * Own CRM platform strategy, architecture, and roadmap. Define the target-state data model and system-of-record boundaries for merchant, customer, and pipeline data. Lead platform evaluations and build the business case for major platform decisions, driving them to an executive recommendation * Own strategy and direction for the platforms surrounding CRM - marketing automation, sales engagement, customer support, and operations tooling - so the go-to-market and ops stack operate as one connected system with clean data flowing between it. * Partner with Sales, Marketing, Support, and Operations to translate business requirements into platform design and a prioritized roadmap. Serve as the single owner of CRM prioritization across functions, working with a dedicated Salesforce team that executes and maintains the platform. * Set standards for CRM data quality, field governance, and access control so reporting and downstream systems can be trusted. * Run vendor evaluations and build-vs-buy decisions for the CRM and GTM stack; rationalize overlapping tools; own vendor relationships and renewals. ## Related Videos - [APIs and Architecture for scaling omnichannel payments](https://www.wearedevelopers.com/videos/90-apis-and-architecture-for-scaling-omnichannel-payments) - [Integrate your Cognitive Assistant with 3rd-party DBs and software](https://www.wearedevelopers.com/videos/249-integrate-your-cognitive-assistant-with-3rd-party-dbs-and-software) - [What if your HR software adapted to you, not the other way around?](https://www.wearedevelopers.com/videos/100259-what-if-your-hr-software-adapted-to-you-not-the-other-way-around) - [Strong decisions - decisive distinctions between digital and analog aspects](https://www.wearedevelopers.com/videos/1687-strong-decisions-decisive-distinctions-between-digital-and-analog-aspects) - [From Data Keeper to Culture Shaper: The Evolution of HR Across Growth Stages](https://www.wearedevelopers.com/videos/1791-from-data-keeper-to-culture-shaper-the-evolution-of-hr-across-growth-stages) - [Breaking the Hardware Mindset: Overcoming Barriers to System-Level Innovation](https://www.wearedevelopers.com/videos/1635-breaking-the-hardware-mindset-overcoming-barriers-to-system-level-innovation) ## Related Articles - [How We Built a Worry-Free System That Runs for 10+ Years – And What We’d Do Again](https://www.wearedevelopers.com/magazine/751-how-we-built-a-worry-free-system-that-runs-for-10-years-and-what-we-d-do-again) - [From developer to manager – what does it take to become an engineering manager?](https://www.wearedevelopers.com/magazine/42-from-developer-to-manager-what-does-it-take-to-become-an-engineering-manager) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [Software Developer Salary in Switzerland [2023]](https://www.wearedevelopers.com/magazine/215-software-developer-salary-in-switzerland-2023) - [The Prompt Engineer ✍️](https://www.wearedevelopers.com/magazine/216-the-prompt-engineer) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs)