> Markdown version of [/jobs/ext/1854037-senior-lead-global-audience-intelligence](https://www.wearedevelopers.com/jobs/ext/1854037-senior-lead-global-audience-intelligence). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Senior Lead, Global Audience Intelligence

- **Company:** Salesforce Inc.
- **Location:** Atlanta, GA, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Analysis, Cloud Computing, Databases, Database Queries, Machine Learning, Salesforce.Com, Marketing Cloud
- **Published:** July 3, 2026
- **Apply:** https://www.jobmonkeyjobs.com/career/27817275/Senior-Lead-Global-Audience-Intelligence-Georgia-Atlanta-7447

## About the Role

* You have strong SQL skills and hands-on experience querying databases, building audience segments, and managing data schemas
 * You've worked in a global or multi-BU environment and understand how regional data nuances affect targeting strategy
 * You have a proven track record of cross-functional collaboration with Technical Product Managers, Data Engineers, and Marketing Operations teams

Even Better If...

 * You hold a Salesforce Marketing Cloud Consultant certification or Certified Marketing Cloud Developer credential
 * You have direct experience with Salesforce Data Cloud or Data360 for audience activation and segmentation automation
 * You've built or contributed to audience taxonomy frameworks or canonical segmentation standards at scale
 * You have exposure to AI-powered or agentic marketing systems and audience-first orchestration models

## Description

This role sits at the center of Salesforce's global marketing intelligence function, leading audience segmentation strategy and targeting governance across campaigns, events, paid media, and sales activation programs. You'll partner with Data Science, Data Cloud, Analytics, and Field Marketing teams to build the audience-first infrastructure that powers pipeline and revenue growth - and help shape how AI-driven, agentic growth motions scale across every customer touchpoint. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

 * Define and evolve enterprise-wide audience segmentation strategies using machine learning, behavioral signals, pipeline intelligence, and intent data to drive coordinated activation across campaigns, channels, and sales motions
 * Partner with Data Cloud, Data Science, and Analytics teams to operationalize predictive insights, improve targeting precision, and build scalable frameworks that support AI-enabled and agentic growth systems
 * Lead contact acquisition and enrichment strategies to close coverage gaps within strategic accounts, partnering with data vendors and internal stakeholders to prioritize high-value opportunities
 * Establish governance models, operational processes, and enablement resources that scale audience operations globally and reduce fragmentation across teams and regions


## Related Videos

- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [Kubernetes and Microservices with Multi-Model Databases](https://www.wearedevelopers.com/videos/382-kubernetes-and-microservices-with-multi-model-databases)
- [Recruiting with Soul & Smarts](https://www.wearedevelopers.com/videos/1477-recruiting-with-soul-smarts)
- [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data)
- [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases)
- [Coffee with Developers - Maria Apazoglou](https://www.wearedevelopers.com/videos/1209-coffee-with-developers-maria-apazoglou)

## Related Articles

- [Got AI ideas but no money? Here are 10 free ways to level up your AI skills with Google Cloud](https://www.wearedevelopers.com/magazine/600-got-ai-ideas-but-no-money-here-are-10-free-ways-to-level-up-your-ai-skills-with-google-cloud)
- [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production)
- [How to Become an AI Engineer](https://www.wearedevelopers.com/magazine/331-how-to-become-an-ai-engineer)
- [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift)
- [Best US AI Conferences for CTOs in 2026: Build vs. Buy, Vendor Evaluation, and Peer Intelligence](https://www.wearedevelopers.com/magazine/736-best-us-ai-conferences-for-ctos-in-2026-build-vs-buy-vendor-evaluation-and-peer-intelligence)
- [What Industries Outside of AI Are Hiring The Most AI Experts?](https://www.wearedevelopers.com/magazine/98-what-industries-outside-of-ai-are-hiring-the-most-ai-experts)