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# CPG/FMCG Business Intelligence Lead

- **Company:** 17918
- **Location:** London, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Analysis, Digital Assets, Large Language Models, Generative AI, GPT
- **Published:** August 2, 2026
- **Apply:** https://www.apply4u.co.uk/jobs/x/42575184/

## About the Role

to ensure all developed designs are built in the best way to meet the business needs of our clients and are will result in commercially viable Brainwaves. Requirements Insights Professional: Substantial experience as an insights professional, with a strong background in data analysis and interpretation that enables the candidate to be viewed as a thought leader. Deep Familiarity with Circana all Data Assets and Solutions: In-depth familiarity with the creation of reporting content in Unify, along with experience in the design of visualizations using Circana data assets. Strong Problem-Solving Skillset : Proven ability to leverage data in innovative ways to best solve client problems, including cause/effect analysis and a high degree of innate curiosity required Technology and AI Enthusiast: Willingness to embrace new technologies and a passion for leveraging innovative solutions to drive business value. Ability to Manage Key Stakeholder Groups : Ability
to establish good relationships and credibility with different stakeholder groups (internal and client stakeholders) to be viewed as a highly credible and trusted advisor Client-Focused: Proven track record of interacting with clients, understanding their needs, and delivering solutions that meet or exceed their expectations. Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex concepts in a clear and concise manner. Preferred Qualifications: Familiarity with Large Language Model capabilities : Some usage of LLM-based technologies, such as ChatGPT or other solutions that leverage generative artificial intelligence, would be ideal. Circana Behaviours As well as the technical skills, experience and attributes that are required for the role, our shared behaviours sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviours throughout the business within
their day-to-day role: Stay Curious: Being hungry to learn and grow, always asking the big questions Seek Clarity: Embracing complexity to create clarity and inspire action Own the Outcome: Being accountable for decisions and taking ownership of our choices Center on the Client: Relentlessly adding value for our customers Be a Challenger: Never complacent, always striving for continuous improvement Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity Commit to each other: Contributing to making Circana a great place to work for everyone Location This position can be located in the following area(s): Remote UK #LI-KM1 TPBN1_UKTJ

## Description

different of business questions they face it will be critical for Brainwave Designers to determine which combination of data assets (including available 3rd party or client data assets) and Circana Solutions need to be used to best answer they business question the Brainwave is looking to solve. Deep Data Analysis and Interpretation: Design Brainwaves that best analyse and interpret data from various sources, extracting meaningful insights to address the key business questions the Brainwave is meant to solve. Development of AI Prompts: Robust and strong prompts are critical for the LLM to be able to derive the robust and appropriate synthesis and interpretation of the data and analysis is a critical component for the success of Circana Brainwaves. The Brainwave Designer is responsible for the development of these prompts that in the future will also look to drive actionable recommendations. Stakeholder Interaction : Engage with key internal and client stakeholders


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