> Markdown version of [/jobs/ext/1868285-director-data-driven-marketing-strategy-transformation](https://www.wearedevelopers.com/jobs/ext/1868285-director-data-driven-marketing-strategy-transformation). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Director, Data-Driven Marketing Strategy & Transformation

- **Company:** Thermo Fisher Scientific Inc.
- **Location:** Inchinnan, UK
- **Experience:** Expert
- **Salary:** £50,020.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Analysis, Automation of Marketing, Adobe
- **Published:** August 2, 2026
- **Apply:** https://www.adzuna.co.uk/jobs/details/5824368461

## About the Role

* 10+ years of experience in digital marketing, eBusiness or data-driven marketing leadership.
 * A proven track record leading marketing transformation programmes.
 * Experience redesigning marketing operating models and driving organisational change.
 * Expertise in customer lifecycle marketing, personalisation and marketing automation.
 * Strong knowledge of enterprise marketing technologies, with experience across the Adobe technology suite.
 * Experience embedding analytics, AI and automation into commercial marketing strategies.
 * Excellent commercial acumen with the ability to link marketing performance to pipeline, revenue and ROI.
 * Outstanding stakeholder management skills with experience influencing senior leaders across complex matrix organisations.
 * A passion for building and developing high-performing teams

## Description

* Develop and execute the EMEA data-driven marketing strategy and multi-year transformation roadmap.
 * Move the organisation from campaign-led marketing to lifecycle, behaviour-triggered customer engagement.
 * Design a scalable, customer-centric marketing operating model aligned to commercial growth and ROI.
 * Translate business strategy into integrated, insight-led marketing programmes.
 * Lead innovation pilots and transformation initiatives that deliver measurable business outcomes.

Build High-Performing Teams

 * Inspire, develop and lead a high-performing marketing transformation team.
 * Build future capabilities across marketing analytics, automation, data science and AI.
 * Drive organisational change while creating a culture of innovation, accountability and continuous improvement.
 * Coach and develop future marketing leaders.

Drive Operational Excellence

 * Redesign marketing processes, governance and execution models across EMEA.
 * Standardise best practices to improve efficiency, scalability and customer impact.
 * Embed lifecycle marketing, personalisation and customer journey management into everyday operations.
 * Ensure marketing execution is aligned to measurable commercial outcomes.

Accelerate Digital & AI Adoption

 * Lead the migration to Adobe's enterprise marketing technology ecosystem.
 * Champion the use of advanced analytics, AI and automation to improve marketing performance.
 * Develop measurement frameworks that clearly connect marketing investment to pipeline, revenue and business growth.
 * Partner closely with Sales, Commercial, IT, Finance and Corporate Marketing to maximise business impact.

What You'll Bring

We're looking for an inspiring leader with a passion for digital transformation and commercial excellence.


## Related Videos

- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [How Visionary Leaders Drive Transformation](https://www.wearedevelopers.com/videos/1701-how-visionary-leaders-drive-transformation)
- [Edit Your Future: Queerverse Radical AI](https://www.wearedevelopers.com/videos/909-edit-your-future-queerverse-radical-ai)
- [3x Performance: A Humbling Journey](https://www.wearedevelopers.com/videos/100165-3x-performance-a-humbling-journey)
- [Empowering People in a Digital World: HR’s Next Big Chapter](https://www.wearedevelopers.com/videos/1813-empowering-people-in-a-digital-world-hr-s-next-big-chapter)
- [AI is dead, long live AK](https://www.wearedevelopers.com/videos/1093-ai-is-dead-long-live-ak)

## Related Articles

- [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production)
- [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift)
- [Stephan Gillich - Bringing AI Everywhere](https://www.wearedevelopers.com/magazine/489-stephan-gillich-bringing-ai-everywhere)
- [How to Become an AI Engineer](https://www.wearedevelopers.com/magazine/331-how-to-become-an-ai-engineer)
- [What Industries Outside of AI Are Hiring The Most AI Experts?](https://www.wearedevelopers.com/magazine/98-what-industries-outside-of-ai-are-hiring-the-most-ai-experts)
- [MLOps – What’s the deal behind it?](https://www.wearedevelopers.com/magazine/125-mlops-what-s-the-deal-behind-it)