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# CRM Deployment Junior Manager

- **Company:** BAT-Solutions GmbH
- **Location:** Hamburg, Germany
- **Experience:** Starter
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Salesforce.Com, Performance Monitor
- **Published:** August 1, 2026
- **Apply:** https://www.careerjet.de/jobad/ded6a004d2fd79955a4f6cf0201302e060

## About the Role

Degree in Marketing, Business, or a related field, or equivalent relevant experience.
Experience in CRM, digital marketing, consumer engagement, or a related area within FMCG or a comparable industry.
Knowledge of CRM principles, consumer lifecycle management, and personalisation approaches.
Ability to use consumer data and insights to support campaign development and business decisions.
Experience working with CRM platforms, campaign management tools, and performance reporting.
Experience using Salesforce, ideally Salesforce Marketing Cloud.
Analytical and organised approach to problem solving, with a willingness to learn and develop.
Ability to build positive working relationships and collaborate effectively with a variety of stakeholders.
Effective communication and presentation skills in English.

## Description

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Germany has an exciting opportunity for a CRM Deployment Junior Manager (m/f/d) in Hamburg!
Your key responsibilities will include:
Develop and implement CRM and loyalty initiatives that support consumer engagement, retention, and long-term value.
Create and deliver personalised, data-informed campaigns across CRM channels to provide relevant and engaging consumer experiences.
Support consumer segmentation and targeting activities, turning consumer insights into effective CRM journeys and propositions.
Monitor and optimise CRM performance through testing, analytics, and consumer behaviour insights to improve campaign effectiveness and business outcomes.
Contribute to the development and continuous improvement of loyalty programmes that create value for consumers and support brand and market objectives.
Collaborate across channels and categories to help deliver a consistent consumer experience across eCommerce, retail, and digital touchpoints.
Partner with colleagues from Brand, Consumer Experience, Data, and IT teams to support the successful delivery of CRM initiatives.
Track CRM performance and reporting metrics, translating insights into recommendations that help drive continuous improvement.


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