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# Data Scientist, SMB Ads Growth

- **Company:** OpenAI Inc.
- **Location:** San Francisco, CA, United States
- **Experience:** Expert
- **Salary:** $293,000.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Infrastructure, Python (Programming Language), Machine Learning, Standard Sql
- **Published:** August 2, 2026
- **Apply:** https://diversityjobs.com/main/sendform/8/8/28176/1/17792538?backUrl=%2Fcareer%2F17792538%2FData-Scientist-Smb-Ads-Growth-California-San-Francisco

## About the Role

Required

 * 5+ years of experience in data science or growth analytics within an ads platform, marketplace, or high-growth B2B environment.
 * Proven track record of deploying machine learning models (propensity, LTV) that significantly moved business metrics.
 * Strong SQL; proficient in Python or R.
 * Experience thriving in ambiguous "0-to-1" environments, with a hands-on approach to building data infrastructure and processes.

Strongly Preferred

 * Prior experience at a major scaled ads platform (e.g., Meta, Google, LinkedIn).
 * Experience working in 0-1 environments
 * A deep passion for artificial intelligence and proficiency in leveraging AI tools to accelerate modeling and insight generation.

## Description

OpenAI's ads platform is experiencing rapid global scale. As the Lead Data Scientist for SMB Ads Growth, you will architect the analytics function end-to-end-driving strategy across targeting, funnel optimization, and performance forecasting. You will work directly with the SMB Ads Marketing team and your insights will be the primary catalyst for high-stakes decisions across marketing, product, and sales engineering., * Establish the foundational growth metrics and North Star KPIs for the SMB Ads ecosystem, optimizing the journey from lead acquisition to long-term retention.

 * Diagnose funnel friction points through advanced behavioral analysis and quantify the incremental revenue impact of proposed optimizations.
 * Partner cross-functionally to transform complex data findings into actionable, high-priority roadmaps for product and marketing stakeholders.

Targeting, Segmentation & Propensity Modeling

 * Engineer sophisticated propensity models and look-alike frameworks to identify and capture high-LTV SMB advertisers.
 * Own the lifecycle of target list construction, including advanced data enrichment, multi-dimensional prioritization, and granular performance tracking.
 * Develop robust segmentation architectures that power hyper-personalized outreach across paid, partnership, and outsourced (BPO) channels.
 * Synthesize market signals to refine our value proposition, ensuring OpenAI remains a key platform for SMB business growth.

Campaign Analytics & Measurement

 * Design and implement rigorous multi-touch attribution and incrementality frameworks to evaluate channel efficacy.
 * Lead the experimental roadmap: formulate hypotheses, execute A/B and multivariate tests, and communicate results to executive leadership.
 * Automate business-critical reporting and dashboards to provide real-time visibility during weekly operating reviews.

Forecasting & Planning

 * Build high-fidelity revenue and advertiser growth models to project performance against quarterly and annual targets.
 * Simulate the impact of various growth levers-such as regional expansion and channel activation-to drive strategic resource allocation.


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