> Markdown version of [/jobs/ext/1907524-principal-software-engineer-ads-systems](https://www.wearedevelopers.com/jobs/ext/1907524-principal-software-engineer-ads-systems). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Principal Software Engineer, Ads Systems - **Company:** Microsoft - **Location:** San Francisco, CA, United States - **Experience:** Expert - **Salary:** $142,800.0 - $274,800.0 - **Contract:** Permanent contract - **Skills:** C (Programming Language), Java (Programming Language), JavaScript (Programming Language), Microsoft Azure, C Sharp (Programming Language), C++ (Programming Language), Computer Programming, Software Debugging, Programming Tools, Distributed Systems, Python (Programming Language), Machine Learning, Software Engineering, Multithreading, Information Technology - **Published:** August 3, 2026 - **Apply:** https://www.dice.com/job-detail/6aca7d37-08f6-4551-acd8-f2c883bc5ccc ## About the Role annual growth rate. This is a self-motivated and results driven environment that will unleash your potential., * Bachelor's Degree in Computer Science or related technical field AND 6+ years technical engineering experience with coding in languages including, but not limited to, C, C++, C#, Java, JavaScript, or Python + OR equivalent experience. Preferred Qualification: * 5+ years of experience in distributed system engineering and multi-threading programming. * 5+ years of experience in machine learning and online system design, implementation and qualification. * 5+ years of experience in profiling and analyzing distributed system performance and capacity bottlenecks. * 5+ years of experience in Azure. * Experienced in distributed system engineering and high-performance programming. #MicrosoftAI Software Engineering IC5 - The typical base pay range for this role across the U.S. is USD $142,800 - $274,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000 - $304,200 per year. ## Description * Work with BingAds stakeholders to determine requirements for new features to drive up Ads business. * Create system design for feature requirements. * Assure system meets security and compliance requirements and expectations. Creates a clear and articulated plan for testing and assuring quality of solutions. * Implement the features with high efficiency, extensibility, diagnosability, reliability, and maintainability with few defects. * Reviews code of product to assure it meets the team's and Microsoft's quality standards, is reliable and accurate, and is appropriate for the scale of the product feature. * Maintain operations of live service as issues arise on a rotational, on-call basis. * Identifies solutions and mitigations to simple and complex issues and escalates as necessary. * Acts as a Designated Responsible Individual (DRI) working on call to monitor system/product feature/service for degradation, downtime, or interruptions. * Responds within Service Level Agreement (SLA) timeframe. * Escalates issues to appropriate owners. * Builds knowledge, shares new ideas, and shares pinpoints of engineering tool gaps to improve software developer tools to support other programs, tools, and applications to create, debug, and maintain code for product features. * Contributes to the development of automation within production and deployment of a product feature. * Profile and analyze distributed system performance and capacity bottlenecks. * Propose and implement solutions to improve system latency and capacity to meet BingAds online serving requirements. ## Related Videos - [Inside the AI Revolution: How Microsoft is Empowering the World to Achieve More](https://www.wearedevelopers.com/videos/869-inside-the-ai-revolution-how-microsoft-is-empowering-the-world-to-achieve-more) - [Introduction to Azure Machine Learning](https://www.wearedevelopers.com/videos/368-introduction-to-azure-machine-learning) - [Asynchronicity and multithreading in C#](https://www.wearedevelopers.com/videos/447-asynchronicity-and-multithreading-in-c) - [Developer Tools for Microsoft Azure](https://www.wearedevelopers.com/videos/450-developer-tools-for-microsoft-azure) - [Agentic AI - From Theory to Practice: Developing Multi-Agent AI Systems on Azure](https://www.wearedevelopers.com/videos/1532-agentic-ai-from-theory-to-practice-developing-multi-agent-ai-systems-on-azure) - [Challenges and Solutions for Efficient, Large-Scale Video Analysis](https://www.wearedevelopers.com/videos/2022-challenges-and-solutions-for-efficient-large-scale-video-analysis) ## Related Articles - [How Much Does a Software Engineer Make? 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