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# Data & Tracking Analyst (Leeds)

- **Company:** Velstar
- **Location:** Leeds, UK
- **Experience:** Starter
- **Salary:** £35,000.0 - £45,000.0
- **Contract:** Permanent contract
- **Skills:** Google AdWords, Artificial Intelligence, Google Analytics, Conversion Tracking, Shopify, Google Tag Manager, Google Data Studio, Data Analytics
- **Published:** August 4, 2026
- **Apply:** https://uk.indeed.com/viewjob?jk=c2318af37dea0253

## About the Role

* You understand how eCommerce sites work commercially, product pages, checkout, conversion funnels, not just marketing analytics in the abstract
 * You can commit to 3 days a week in our Leeds, Liverpool or Dunfermline office
 * You communicate clearly, with technical and non-technical people alike
 * You can plan and prioritise your own workload without being told what's next
 * You follow things through to completion, not just the interesting bits
 * You keep a level head under pressure, calm and considered rather than rattled, whether that's a broken pipeline or a client on the phone
 * You've worked in, or genuinely want, a fast-paced, commercially focused environment, not a quiet one

What you'll bring

 * 1 to 3 years' hands-on experience with GA4 and Google Tag Manager
 * Solid experience with conversion tracking across multiple ad platforms, not just one
 * A genuine appetite for troubleshooting, not just implementing
 * Confidence using AI tools like Claude to support analysis and reporting, or a genuine willingness to learn how we use them

## Description

* Implementing and auditing GA4 and Google Tag Manager setups, including consent configuration, event tracking and custom dataLayer events
 * Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
 * Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
 * Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
 * Building client-facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
 * Picking up ad-hoc tickets and one-off projects across our client base

How you'll grow

 * Direct access to our Head of Data & Analytics for the calls that actually matter, not layers of process to wade through
 * Autonomy that scales with what you can already do, not a fixed review timeline
 * Exposure across DTC and B2B, Shopify, custom and headless builds, so your experience broadens rather than narrows
 * Client-facing from day one, sitting in scoping and delivery calls as the technical authority in the room


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