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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # VodafoneThree - SOHO CVM Manager - **Company:** Vodafone Limited - **Location:** London, UK - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Customer Data Management, Automation of Marketing, Data Management - **Published:** August 4, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=517db9e2f2e61ed5 ## About the Role * You will have experience working within the SOHO customer segment and a strong understanding of their needs and challenges. * You will have proven experience in customer marketing, with a track record of delivering measurable ROI and commercial growth. * You will have strong commercial acumen * You will have experience applying data management and GDPR requirements to ensure effective governance, compliance, and the protection of customer data. * You will have experience using marketing technology and CRM systems to deliver effective customer campaigns. * You will have strong stakeholder management and collaboration skills, with the ability to build effective relationships and work successfully across cross-functional teams. ## Description As a SOHO CVM Manager you will create and deliver marketing campaigns that drive customer engagement, satisfaction, and business growth. Using channels such as email, SMS, MMS, and app notifications, you'll turn customer insights into effective communications and take ownership of a key stage of the customer lifecycle. Working closely with Commercial, Product, and Business Enablement teams, you'll help shape marketing strategy, build strong business cases, influence decisions, and deliver measurable results against key KPIs. * You will ensure all updates and proposals clearly show progress, highlight key insights, and include a practical plan for delivery. * You will support strong working relationships between the Telesales, Digital, and CVM teams, helping improve collaboration and ways of working. * You will own and deliver customer value management (CVM) plans, ensuring all activity is timely, relevant, and engaging * You will ensure all customer communications reflect our brand, follow legal requirements, encourage customers to take action, and deliver a positive experience. * You will track and report on the impact of all marketing communications making clear recommendations on how we can further increase commercial effectiveness and brand engagement. * You will support the development of marketing automation plans and identify opportunities to improve how we engage customers within SOHO., We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website (https://careers.vodafone.com/uk/reasonable-adjustments/) for guidance. We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements. During the interview, we want you to rely on your own knowledge and skills to show us who you really are-your personality, creativity, and abilities. Above all, we're looking for authenticity and can't wait to get to know the real you. ## Related Videos - [Edit Your Future: Queerverse Radical AI](https://www.wearedevelopers.com/videos/909-edit-your-future-queerverse-radical-ai) - [Recruiting in 2025: Will AI Help or Take Over?](https://www.wearedevelopers.com/videos/1301-recruiting-in-2025-will-ai-help-or-take-over) - [It's all about the Data](https://www.wearedevelopers.com/videos/425-it-s-all-about-the-data) - [Unlocking the potential of Digital & IT at Vodafone](https://www.wearedevelopers.com/videos/602-unlocking-the-potential-of-digital-it-at-vodafone) - [AI is dead, long live AK](https://www.wearedevelopers.com/videos/1093-ai-is-dead-long-live-ak) - [The Data Mesh as the end of the Datalake as we know it](https://www.wearedevelopers.com/videos/156-the-data-mesh-as-the-end-of-the-datalake-as-we-know-it) ## Related Articles - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [6 Emerging Technologies We’ll Learn About in 2025](https://www.wearedevelopers.com/magazine/381-6-emerging-technologies-we-ll-learn-about-in-2025) - [What Are The Top Skills Required For Azure Developers?](https://www.wearedevelopers.com/magazine/77-what-are-the-top-skills-required-for-azure-developers) - [UK Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/326-uk-business-culture-and-etiquette) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market)