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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Data Analyst - **Company:** Publicis Groupe - **Location:** Atlanta, GA, United States - **Experience:** Expert - **Salary:** $73,150.0 - **Contract:** Temporary contract - **Skills:** Microsoft Excel, Business Logic, Big Data, Data Governance, Data Structures, Data Visualization, Database Queries, Python (Programming Language), Marketing Information Systems, SQL Databases, Data Streaming, Tableau (Software), Data Inconsistencies, Databricks - **Published:** August 4, 2026 - **Apply:** https://www.juju.com/job/00000000glkfna ## About the Role + 2-4 years in marketing analytics, CRM analytics, or related field + Strong SQL skills; able to independently extract, join, and validate data + Experience analyzing campaign performance across channels + Proven ability to translate data into business insights + Experience working with large datasets and complex data structures + Strong QA mindset; detail-oriented without losing speed + Clear communication skills; able to simplify complex findings Preferred qualifications + Experience in automotive, CRM, or lifecycle marketing + Exposure to test/control design and incrementality measurement + Experience with Databricks, Python, or R for deeper analysis + Familiarity with Tableau or similar visualization tools (used for communication, not just reporting) ## Description The Senior Data Analyst is responsible for turning CRM and marketing data into clear, defensible business decisions. This role executes analysis with precision while identifying what is working, what is not, and where programs should adjust. This role sits at the center of delivery; ensuring data is accurate, analysis is sound, and outputs are ready to inform decisions. You will support one of our client's CRM programs across aftersales and retail touchpoints, working across data, analytics, and account teams to ensure programs are measurable, accurate, and improving over time. This is a high-accountability execution role. You are expected to deliver accurate analysis, surface key insights, and ensure outputs are ready to inform decisions. Responsibilities Core Responsibilities 1. Performance Measurement and Impact Validation: Ensure programs are measured correctly and results are credible + Analyze CRM performance across channels (direct mail, email, digital) + Apply structured measurement approaches (test vs control, pre/post, matched comparisons where applicable) + Identify drivers of performance; audience, offer, timing, channel + Translate findings into clear "what to do next" implications 2. Analysis Execution:** **Own the data and logic behind every output + Write and own SQL queries to extract, join, and validate data across sources + Execute recurring and ad hoc analyses for CRM programs (aftersales and retail support) + Ensure all outputs are accurate, complete, and aligned to business logic + Reproduce results consistently; no one-off logic that cannot be traced 3. Insight Generation: Go beyond dashboards; explain what matters + Build and maintain reporting outputs (Tableau, Excel, etc.), while highlighting key drivers, anomalies, and performance shifts + Provide clear summaries of "what happened" and "why it matters" 4. Data Ownership and Quality: Numbers are trusted because you validate them + Own QA/QC across datasets, queries, and final outputs + Validate campaign counts, audience definitions, and performance metrics + Identify and escalate data inconsistencies early + Ensure alignment between analytics outputs and campaign execution 5. Execution Support Across Teams: Operate within the system, not in isolation + Partner with campaign, account, and data teams to support program execution + Understand how data flows through systems and where issues can occur + Support data pulls, audience validation, and post-campaign analysis 6. Structured Problem Solving: Turn ambiguity into clear analysis quickly + Break down ambiguous requests into clear analytical steps + Investigate discrepancies and performance issues with a methodical approach + Prioritize practical answers over perfect ones when timelines require it 7. Communication and Deliverables: Make analysis usable + Contribute to decks, summaries, and readouts with clear, concise language + Present findings internally; support client-facing materials as needed ## Related Videos - [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) - [Cutting LLM Costs Without Cutting Quality: How to Beat Proprietary LLMs with Fine-Tuned Open Source](https://www.wearedevelopers.com/videos/100151-cutting-llm-costs-without-cutting-quality-how-to-beat-proprietary-llms-with-fine-tuned-open-source) - [OLTP in the Lakehouse: Redefining Data for AI Workloads](https://www.wearedevelopers.com/videos/2038-oltp-in-the-lakehouse-redefining-data-for-ai-workloads) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [Top Big Data Technologies That You Need to Know](https://www.wearedevelopers.com/magazine/108-top-big-data-technologies-that-you-need-to-know) - [Data Analyst Salary in Switzerland](https://www.wearedevelopers.com/magazine/276-data-analyst-salary-in-switzerland) - [Data Analyst Salary Austria](https://www.wearedevelopers.com/magazine/275-data-analyst-salary-austria) - [Making Data Warehouses Fast: A Developer’s Story](https://www.wearedevelopers.com/magazine/107-making-data-warehouses-fast-a-developer-s-story)