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# Digital Analytics Manager

- **Company:** TT-Line GmbH & Co. KG
- **Location:** Lübeck, Germany
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Google Analytics, Google Webmaster Tools, Conversion Tracking, Web Analytics, Web Performance Optimization, Google Tag Manager, Data Layers, Information Technology
- **Published:** August 4, 2026
- **Apply:** https://de.indeed.com/viewjob?jk=f85b049ebf0a32c3

## About the Role

* A degree in marketing, business administration, digital media, e-commerce, computer science or a comparable field
 * First professional experience in online marketing, web analytics, digital marketing or website management is an advantage
 * Very good understanding of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
 * Experience with website tracking concepts and event-based measurement is desirable
 * Basic knowledge of data layers, conversion tracking and digital analytics is an advantage
 * Experience with Google Search Console and other web analytics tools is desirable
 * Understanding of online customer journeys, conversion funnels and website performance
 * Analytical mindset and confidence in interpreting data and identifying optimization opportunities
 * A structured, proactive and solution-oriented way of working
 * Good communication skills and the ability to work with developers, agencies and business stakeholders
 * Very good written and spoken English
 * Curiosity and enthusiasm for digital marketing, analytics and new technologies

## Description

As a Digital Analytics Manager, you will help shape TT-Line's digital marketing activities with a strong focus on tracking, web analytics and marketing performance. You will play a key role in developing our digital measurement framework, ensuring reliable data collection, and providing valuable insights to optimize our online customer journey and marketing activities.

Your responsibilities

 * Develop, implement and continuously improve our website tracking and measurement strategy
 * Manage and optimize tracking implementations using Google Tag Manager, Google Analytics 4 (GA4) and related marketing technologies
 * Support the development and maintenance of a structured data layer together with developers and external partners
 * Ensure high-quality, reliable data collection across our website and online booking process
 * Create reports and dashboards to analyse website performance, user behaviour and campaign success
 * Analyse customer journeys, conversion funnels and booking behaviour to identify optimization opportunities
 * Work closely with internal stakeholders and external agencies to implement tracking requirements and digital projects
 * Plan, implement and optimize digital campaigns and online marketing activities across relevant channels
 * Contribute to the continuous improvement of our website and digital customer experience
 * Stay up to date with developments in web analytics, privacy regulations and digital measurement technologies, * A pleasant working atmosphere in a dynamic and international team
 * Flat hierarchies and short decision-making paths
 * A comprehensive onboarding and introductory phase
 * Attractive free journeys on our ferries
 * A varied and responsible position with the opportunity for personal and professional development
 * Individual development opportunities and room to contribute your own ideas


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