> Markdown version of [/jobs/ext/1915724-senior-trend-design-strategist-private-brands-hard-goods](https://www.wearedevelopers.com/jobs/ext/1915724-senior-trend-design-strategist-private-brands-hard-goods). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Trend & Design Strategist, Private Brands (Hard Goods) - **Company:** Chewy, Inc. - **Location:** Minneapolis, MN, United States - **Experience:** Expert - **Salary:** $124,500.0 - $199,000.0 - **Contract:** Permanent contract - **Skills:** Computer-Aided Design, Adobe Illustrator, Adobe Photoshop, Adobe Creative Cloud, Adobe InDesign - **Published:** August 4, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=bc15b35938171987 ## About the Role * 8+ years of experience in Trend Strategy, Trend Forecasting, Creative Strategy, Product Design, Fashion Design, Graphic Design, Brand Strategy, or a related field. * Bachelor's degree in Graphic Design, Fashion Design, Product Design, or equivalent professional experience. * Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, XD, or similar design software. * Experience leveraging trend forecasting, customer insights, cultural intelligence, and market research to influence product or brand strategies. * Strong visual communication and storytelling skills, including development of trend reports, mood boards, concept presentations, and strategic narratives. * Experience translating future-focused opportunities into actionable creative direction and business recommendations. * Demonstrated ability to influence cross-functional stakeholders and build alignment around emerging opportunities and innovation strategies. * Strong strategic thinking, presentation, communication, and collaboration skills. Bonus * Experience supporting consumer products, retail, private brands, pet, home, lifestyle, fashion, or related industries. * Experience developing seasonal trend strategies, aesthetic frameworks, or innovation roadmaps. * Familiarity with trend forecasting platforms, consumer research tools, and market intelligence resources. * Experience partnering with creative, product development, marketing, or brand teams to bring trend direction to life. * Knowledge of color, material, graphic, print, and pattern development processes. ## Description As a Senior Trend & Design Strategist, you will help define the future direction of our Private Brands portfolio by translating cultural shifts, customer behaviors, trend intelligence, and strategic priorities into actionable creative direction. You will operate at the front end of the product creation process, identifying future opportunities that inspire innovation, influence assortment strategies, and strengthen brand differentiation. Through a combination of trend forecasting, creative storytelling, and strategic thinking, you will help teams visualize what is next and transform emerging opportunities into meaningful product and customer experiences. Your work will influence product innovation, seasonal storytelling, assortment evolution, and long-term portfolio growth across one of the most diverse product portfolios in the pet industry. About The Team The Trend & Design Strategy team owns the development of future-focused trend concepts, aesthetic direction, seasonal stories, and creative frameworks that inspire product innovation and guide design direction across Private Brands. The team translates portfolio strategy, customer insights, cultural shifts, market intelligence, and emerging aesthetics into actionable creative direction that influences product design, innovation priorities, and assortment evolution. Working closely with Product Design, Technical Design, Brand Strategy, Category Management, Marketing, and enterprise partners, the team helps identify future growth opportunities, create differentiated customer experiences, and establish creative frameworks that guide future product development. Success in this role requires balancing creativity, strategic thinking, customer understanding, and business acumen to influence how brands remain relevant, differentiated, and connected to evolving customer needs. What You'll Do Trend Intelligence & Future Forecasting * Continuously monitor and synthesize trend forecasting services, consumer insights, cultural shifts, market intelligence, competitive landscapes, and emerging industries to identify future opportunities. * Identify macro trends, emerging customer behaviors, and cultural movements that may influence future product, category, and portfolio direction. * Connect trend intelligence, portfolio priorities, customer insights, and business objectives to identify opportunities for innovation and growth. * Translate evolving customer needs and market dynamics into actionable opportunities that support future assortment and portfolio strategies. * Integrate trend intelligence, strategic priorities, and customer insights into future-focused creative direction. Strategic Influence & Future Vision * Partner with Brand Strategy teams to identify where brands have permission to evolve, expand, and remain culturally relevant over time. * Serve as a future-focused creative voice within Product Development, helping teams understand emerging opportunities and future customer needs. * Influence innovation and assortment direction by translating future-focused trends into actionable creative opportunities. * Develop compelling presentations, strategic narratives, and visual storytelling that help stakeholders understand opportunities that do not yet exist. * Translate trend opportunities into recommendations that influence assortment planning, innovation priorities, and growth strategies. * Educate and influence cross-functional partners by connecting trend, culture, and customer behavior to clear business implications. Creative Direction & Concept Development * Create inspirational and actionable trend direction including color palettes, material direction, print and pattern concepts, illustration guidance, iconography, and form language. * Develop future-focused trend concepts, seasonal stories, and creative frameworks that guide product innovation and assortment planning. * Translate trend intelligence into creative direction that aligns with established brand principles, portfolio strategies, and customer expectations. * Build compelling visual tools including mood boards, concept stories, inspiration frameworks, and design narratives that guide creative teams. * Establish seasonal and long-term aesthetic direction that creates consistency across products, collections, and customer experiences. * Provide creative direction to design, graphic, illustration, and pattern development partners to support concept execution. Cross-Functional Partnership & Influence * Collaborate closely with Product Design, Technical Design, Brand Strategy, Category Management, Marketing, and enterprise partners to bring future-focused opportunities to life. * Partner with Portfolio Strategy teams to translate long-term business opportunities into trend concepts, creative frameworks, and future product direction. * Establish trend direction and creative frameworks that provide a clear foundation for Product Design and Technical Design teams. * Build strong relationships across creative and business teams to ensure opportunities are actionable, aligned, and strategically relevant. * Influence decision-making through compelling storytelling, customer insights, trend expertise, and strategic recommendations. ## Related Videos - [Lost and Wasted Time: Searching for the Cozy Web](https://www.wearedevelopers.com/videos/2107-lost-and-wasted-time-searching-for-the-cozy-web) - [WebAssembly Revolution: Elevating JavaScript's Reach and Performance](https://www.wearedevelopers.com/videos/1149-webassembly-revolution-elevating-javascript-s-reach-and-performance) - [The irresistible UX: the psychology of brainwaves and clickbait](https://www.wearedevelopers.com/videos/1584-the-irresistible-ux-the-psychology-of-brainwaves-and-clickbait) - [ Project Fugu: Progressive Web Apps, Superpowered](https://www.wearedevelopers.com/videos/290-project-fugu-progressive-web-apps-superpowered) - [Learn Enough Design to Be Dangerous](https://www.wearedevelopers.com/videos/577-learn-enough-design-to-be-dangerous) - [What If We Designed Employee Experience Like a Customer Journey?](https://www.wearedevelopers.com/videos/1824-what-if-we-designed-employee-experience-like-a-customer-journey) ## Related Articles - [Top 5 Web Design Trends for 2023](https://www.wearedevelopers.com/magazine/155-top-5-web-design-trends-for-2023) - [Dev Digest 162: AI careers, MCP, AWS best practices & floppy sweaters](https://www.wearedevelopers.com/magazine/571-dev-digest-162-ai-careers-mcp-aws-best-practices-floppy-sweaters) - [Useful Merch Ideas to Spread Brand Awareness](https://www.wearedevelopers.com/magazine/350-useful-merch-ideas-to-spread-brand-awareness) - [Résumé-Driven Development: How IT trends affect the job market for software developers](https://www.wearedevelopers.com/magazine/59-resume-driven-development-how-it-trends-affect-the-job-market-for-software-developers) - [Web Developer Portfolio Inspiration and Examples - March 2025](https://www.wearedevelopers.com/magazine/561-web-developer-portfolio-inspiration-and-examples-march-2025) - [The future is here: How artificial intelligence is influencing UX design](https://www.wearedevelopers.com/magazine/65-the-future-is-here-how-artificial-intelligence-is-influencing-ux-design)