> Markdown version of [/jobs/ext/1916240-principal-software-engineer-ads-platform-frontend](https://www.wearedevelopers.com/jobs/ext/1916240-principal-software-engineer-ads-platform-frontend). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Principal Software Engineer, Ads Platform Frontend - **Company:** Microsoft - **Location:** San Francisco, CA, United States - **Experience:** Expert - **Salary:** $165,600.0 - $296,400.0 - **Contract:** Permanent contract - **Skills:** C (Programming Language), Java (Programming Language), JavaScript (Programming Language), Artificial Intelligence, Microsoft Online Services, C Sharp (Programming Language), C++ (Programming Language), Software as a Service, Software Quality, Programming Tools, Web Development, Python (Programming Language), Software Engineering, Software Systems, TypeScript, ReactJS, Information Technology, Front End Software Development - **Published:** August 4, 2026 - **Apply:** https://www.dice.com/job-detail/cd7cd7ea-5dce-47a5-aecc-d7dc6c2e002e ## About the Role * Bachelor's Degree in Computer Science or related technical field AND 8+ years technical engineering experience with coding in languages including, but not limited to, C, C++, C#, Java, JavaScript, or Python + OR equivalent experience. Other Requirements: Ability to meet Microsoft, customer and/or government security screening requirements are required for this role. These requirements include but are not limited to the following specialized security screenings: * Microsoft Cloud Background Check: This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter., * Master's Degree in Computer Science or related technical field AND 12+ years technical engineering experience with coding in languages including, but not limited to, C, C++, C#, Java, JavaScript, or Python + OR Bachelor's Degree in Computer Science or related technical field AND 15+ years technical engineering experience with coding in languages including, but not limited to, C, C++, C#, Java, JavaScript, or Python + OR equivalent experience. * Experience designing, building, and operating large-scale customer-facing software systems. * Experience leading architecture and technical execution across multiple teams or product areas. * Experience with modern web application development and frontend architecture, including React, TypeScript, and JavaScript. * Experience driving technical alignment and influencing engineering decisions across cross-functional teams. * Experience delivering software throughout the full development lifecycle, from design and implementation to deployment and operations. * Experience building platform capabilities, shared frameworks, design systems, or developer productivity solutions. * Experience applying AI-assisted engineering practices and modern development tools to improve engineering efficiency and software quality. * Experience in online advertising, e-commerce, SaaS, or other large-scale customer-facing platforms. #MicrosoftAI Software Engineering IC6 - The typical base pay range for this role across the U.S. is USD $165,600 - $296,400 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $220,800 - $331,200 per year. ## Description * Lead the architecture, design, and implementation of high-impact engineering initiatives across Microsoft Advertising's advertiser-facing experiences. * Drive technical solutions that improve platform scalability, performance, reliability, maintainability, and engineering efficiency. * Partner with engineering, product, and design teams to deliver innovative customer experiences and solve complex technical challenges. * Influence architectural direction across multiple teams through technical expertise, collaboration, and solid engineering judgment. * Design and evolve shared platform capabilities, frameworks, and development patterns that enable teams to build and deliver products more effectively. * Advance AI-enabled engineering practices that improve developer productivity, accelerate innovation, and enhance software quality. * Lead technical investigations, architecture reviews, and design discussions for business-critical initiatives and platform investments. * Drive improvements in frontend architecture, performance, accessibility, observability, and engineering excellence across the platform. * Mentor and collaborate with engineers across teams, sharing knowledge and raising the overall technical bar of the organization. * Contribute to long-term technical strategy and identify opportunities to modernize systems, reduce complexity, and improve customer outcomes. ## Related Videos - [Angular Unleashed: Mastering Modern Web Development with Angular](https://www.wearedevelopers.com/videos/685-angular-unleashed-mastering-modern-web-development-with-angular) - [Do TypeScript without TypeScript](https://www.wearedevelopers.com/videos/327-do-typescript-without-typescript) - [Watch Tests Go Brrrr! : Getting Started with Cypress in ReactJS](https://www.wearedevelopers.com/videos/282-watch-tests-go-brrrr-getting-started-with-cypress-in-reactjs) - [Inside the AI Revolution: How Microsoft is Empowering the World to Achieve More](https://www.wearedevelopers.com/videos/869-inside-the-ai-revolution-how-microsoft-is-empowering-the-world-to-achieve-more) - [The Naked Web Developer: Your Browser Is Your Framework](https://www.wearedevelopers.com/videos/224-the-naked-web-developer-your-browser-is-your-framework) - [Vuejs and TypeScript- Working Together like Peanut Butter and Jelly](https://www.wearedevelopers.com/videos/127-vuejs-and-typescript-working-together-like-peanut-butter-and-jelly) ## Related Articles - [How Much Does a Software Engineer Make? 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