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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Lifecycle & ABM Manager - **Company:** PerfectServe, Inc. - **Location:** United States (Remote available) - **Experience:** Experienced - **Salary:** $75,000.0 - $100,000.0 - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Cloud Computing, Data Governance, Email Management, Health Information Technology, Automation of Marketing, Program Design Languages, Salesforce.Com, SQL Databases, Autoscaling, Marketo, Hubspot, Pardot B2B Marketing Automation (Salesforce) - **Published:** August 4, 2026 - **Apply:** https://www.careerbuilder.com/job-details/lifecycle-manager-us-remote--23125e9b-f6ad-4cd3-9c51-f2dae38e53f0 ## About the Role * 3-5 years of experience in lifecycle or email marketing, demand generation, ABM, or marketing automation, in a B2B environment. * Hands-on experience with a marketing automation platform such as Pardot, HubSpot, or Marketo, building journeys, segmentation, and scoring. * Demonstrated experience designing nurture programs that move leads through a funnel to a clear conversion, such as a demo or meeting. * Experience running ABM programs and coordinating with sales on named accounts. * Familiarity with intent data and ABM platforms such as 6sense or comparable systems, as a user, with revenue operations owning the data foundation. * Comfort with CRM (Salesforce) and a clear understanding of how leads and accounts flow between marketing and sales. * Strong analytical skills: funnel and conversion analysis, segment and cohort performance, email and account-level metrics. * Working knowledge of email deliverability fundamentals. * A clear communicator who can align marketing and sales on shared definitions and coordinated plays. * Outcome-oriented; comfortable owning a number and reporting against it. * Comfort working alongside AI tools and agents to accelerate output and quality. Nice to Have * Experience marketing into healthcare organizations or regulated industries, and familiarity with HIPAA considerations and healthcare buyer journeys. * Experience across both high-velocity, transactional motions and enterprise, long-cycle motions. * Experience designing or refining lead scoring models. * Understanding of data governance and privacy requirements across the US, Canada, or Europe. * SQL or comfort with data tools for segmentation and analysis., Analysis Skills, Artificial Intelligence (AI), Artificial Intelligence (AI) Agents, Autoscaling, Business-to-Business (B2B), Cloud Computing, Communication Skills, Compensation Management, Continuous Improvement, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Demand Generation, Disability Insurance, Email Management/Administration, Email Marketing, HIPAA (Health Insurance Portability and Accountability Act), Health Information Technology, Healthcare, Hospital Systems, Leadership, Life Insurance, Marketing, Marketing Automation Software, Metrics, Nursing, Operational Improvement, Operational Support, Operations Management, Patient Care, Patient Safety, Process Improvement, Product Demonstration, Product Development, Product Marketing, Product Support, Project/Program Coordination, Purchasing/Procurement, Quality Assurance, SQL (Structured Query Language), Sales, Sales Closing Skills, Salesforce.com, Team Player, Time Management, Transformational Communications, Unified Communications, Website Conversion, eCommerce Sales ## Description As we continue to scale, we are looking for a Lifecycle & ABM Manager who owns one of the most important transitions in our funnel: turning an interested lead into a requested demo. The Opportunity This role owns the conversion of a marketing-accepted lead into a requested demo. Reporting to the Director of Performance Marketing, you will own lifecycle nurture that moves leads forward at scale through email and account-based marketing that concentrates effort on the accounts that matter most. The right person is a builder of journeys, who thinks in funnels and cohorts. You can design a nurture sequence that earns a demo, and you can orchestrate a coordinated play against a named health system in lockstep with sales. You care about the handoff and understand that a marketing-accepted lead and a demo request mean the same thing to marketing and sales, and that no lead stalls in the gap between them. You own the strategy and the targeting. The data foundation beneath you (enrichment, hygiene, and attribution infrastructure) is a shared service with revenue operations, and you have a lens for creating AI agents to carry the execution volume so you can focus on judgment and outcomes. You frame your work around the result, not the tactic: every nurture track and every account play exists to move someone closer to a conversation. You understand that healthcare buyers move at different speeds. A physician practice may decide in days, a health system over many months, and you design programs that respect both. What You'll Own Lifecycle & Nurture (MAL Demo Requested) * Own the lead lifecycle from marketing-accepted lead through demo requested, across both the high-velocity and the enterprise motions. * Design and run nurture programs and journeys by segment and stage that move leads toward a demo, partnering with content and product marketing for the assets. * Own segmentation, send strategy, and sequencing across email and lifecycle channels. * Manage email deliverability, sending reputation, and list health, in partnership with revenue operations on the underlying data. * Define and maintain lead scoring and stage definitions with revenue operations and sales, so MAL and Demo Requested mean the same thing to everyone. * Re-engage dormant and not-yet-ready leads rather than letting them go cold. * Own ABM programs against named target accounts, concentrated on the enterprise and acute motion. * Build and run coordinated, multi-channel account plays - email, web personalization (with the website owner), paid (with the agency), and sales outreach - that move accounts toward a demo. * Partner with the segment demand-generation owners, who set the target accounts and the messaging; you own the orchestration and the plays. * Coordinate closely with SDRs and AEs so marketing and sales plays are sequenced, not duplicated. * Operationalize intent and engagement signals (for example, from 6sense) into timely plays, using the enriched data revenue operations provides rather than owning the enrichment itself. * Measure at the account level: engagement, pipeline influenced, and demos generated. Conversion & Pipeline Performance * Own the MAL-to-Demo-Requested conversion rate as the role's primary metric. * Partner with the Website Experience & Conversion Manager on the landing pages and forms your programs drive to, so the journey stays continuous from email to page to conversion. * Find and remove friction in the path from first marketing touch to demo request. * Continuously test subject lines, offers, sequences, and play design, and act on what the data shows. How You'll Work * Work alongside marketing AI agents for nurture build, ABM orchestration, and QA, owning the judgment, the targeting, and the outcomes. * Partner with revenue operations on scoring, routing, data, and attribution infrastructure. * Collaborate with the segment demand-generation owners, content, product marketing, the website owner, sales, and commercial leadership. * Support the distinct buying motions of health systems, physician practices, and post-acute organizations. * Contribute to a culture of continuous improvement, operational excellence, and thoughtful execution. ## Related Videos - [Integrate your Cognitive Assistant with 3rd-party DBs and software](https://www.wearedevelopers.com/videos/249-integrate-your-cognitive-assistant-with-3rd-party-dbs-and-software) - [Fifty Shades of Kubernetes Autoscaling](https://www.wearedevelopers.com/videos/813-fifty-shades-of-kubernetes-autoscaling) - [Recruiting with Soul & Smarts](https://www.wearedevelopers.com/videos/1477-recruiting-with-soul-smarts) - [HR ROBO SAPIENS: Decoding AI Agents and Workflow Automation for Modern Recruitment](https://www.wearedevelopers.com/videos/1470-hr-robo-sapiens-decoding-ai-agents-and-workflow-automation-for-modern-recruitment) - [Serverless-Native Java with Quarkus](https://www.wearedevelopers.com/videos/243-serverless-native-java-with-quarkus) - [Azure-Well Architected Framework - Cost Optimization in practice](https://www.wearedevelopers.com/videos/2100-azure-well-architected-framework-cost-optimization-in-practice) ## Related Articles - [From Prototype to Production: Build AI Agents with This Free 4-Course Learning Path](https://www.wearedevelopers.com/magazine/655-from-prototype-to-production-build-ai-agents-with-this-free-4-course-learning-path) - [How to Become an AI Engineer](https://www.wearedevelopers.com/magazine/331-how-to-become-an-ai-engineer) - [What Industries Outside of AI Are Hiring The Most AI Experts?](https://www.wearedevelopers.com/magazine/98-what-industries-outside-of-ai-are-hiring-the-most-ai-experts) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [MLOps – What’s the deal behind it?](https://www.wearedevelopers.com/magazine/125-mlops-what-s-the-deal-behind-it)